Mihas: World’s largest, most comprehensive Virtual Halal Showcase to kick-start Sept. 9

KUALA LUMPUR — On a mission to engage and inspire the local and global halal community, the Malaysia External Trade Development Corporation (Matrade) announced that the 17th Malaysia International Halal Showcase (Mihas), scheduled from September 9 to 12, will for the first time be presented in a virtual format.

According to Matrade Manila Trade Commissioner Siti Azlina, “In an effort to widen perspectives about the halal industry, Mihas will focus on showcasing 12 key pillars representing growing halal markets across the globe. These include long-established sectors such as food and beverage, education, pharmaceuticals, services and enablers, and franchise. While the more contemporary sectors comprise modest fashion, Islamic finance, cosmetics and personal care, media and recreation, Muslim friendly travel, e-commerce and food technology.”

Commenting on the global trend of consumers opting for brands that practice ethical, cruelty-free and responsible business practices, Siti Azlina shared, “The promotion of responsible and sustainable businesses globally is very much in line with the Halal value system. Bearing this in mind, the 17th Mihas showcase will place special emphasis on helping local and international players look to innovation and sustainable initiatives to spearhead steady growth for the Halal economy.”

Mihas is the place for local and international Halal players to obtain critical global exposure for their products or services in order to elevate market share. Exhibitors will have virtual booths that are accessible by online visitors throughout September 9 to December 2021, a helpful feature for international visitors from different time zones. Each virtual booth will be equipped with info points to showcase key products and services.

Organized by Matrade under the patronage of the Ministry of International Trade and Industry Malaysia, Mihas is a world-class Halal showcase that harnesses and amplifies Malaysia’s strengths as the global halal hub.

This year, the 17th Mihas Showcase, themed ‘Empowering Halal, Tomorrow, Together’, aims to position Malaysian businesses to be world’s Halal champions by embracing Industry Revolution 4.0 and serving as the ultimate launchpad for digitally-powered Halal brands and innovators.Since its inception in 2004.

Mihas has hosted more than 8,200 exhibitors from 44 countries, and attracted over 400,000 visitors from 88 countries. The event has generated over RM17.2 billion in business leads in the past 16 years of its organization.

Brands looking to jumpstart their presence and make a mark in the Halal market by participating in Mihas 2021 may contact Azlina Jane Zahri, sirector of Sales and Marketing at azlina.jane@qube.com.my.

For more information on the 17th Mihas showcase, visit www.mihas.com.my.