Oman: A’Saffa Foods sets up its own specially branded restaurant outlet

| 17/07/2011 | Reply

Crowds Flock to Branded Outlet That Offers Hot Dogs and Burgers For Just 100 Baizas
Salalah, 16 July, 2011: A’Saffa Foods is offering great value snacks to hungry Khareef Festival visitors after setting up its own specially branded restaurant outlet in the festival ground to sell its own brand chicken and beef burgers, chicken franks and chicken Kids nuggets for just 100 baizas each.

The company’s main manufacturing operations are at its large scale chicken farm based at Thumrait in the Dhofar region and the company always supports the annual Khareef Festival in a number of ways.

This year the company has decided to establish its own “A’Saffa Restaurant” on the site of the festival ground providing tasty, healthy and 100 per cent pure Halal snacks at great value prices.

All of the chicken burgers, chicken franks and nuggets come from chickens bred at the company’s local farm and are fed natural feed and bred in the best quality international conditions to ensure their health and guarantee a fresh, tasty and quality product to the consumer.

A’Saffa Foods Sales & Marketing Head, Sidhartha Lenka says: “We are delighted to have set up our special Khareef restaurant facility this year to enable us to reward our loyal customers and the thousands of visitors to the Festival with great value snacks at just 100 baizas.

“As a company with its main operations in the region we are always keen to support the Khareef Festival which is so important to the region. All of our customers can buy with confidence at our restaurant knowing that our chicken and beef products are 100 per cent Halal and offer a great tasting meal for individuals and families.”

Mr. Daeij Alhosni, Assistant Manager Marketing organizing the event has ensured that our consumers are offered the most hygienic food in the healthiest and tastiest form at the festival ground.

The fantastic value offer has already led to hundreds of people lining up to buy their great value sandwiches from the A’Saffa restaurant with the facility rapidly becoming one of the most popular eating destinations at the Festival.

This will be the first time that the company has promoted its new range of beef burgers that are produced by A’Saffa Foods subsidiary Al Khayrat that was established by the company last year to produce both beef and frozen vegetable products.

In addition to the restaurant, A’Saffa chicken is always highly sought after during the Festival and many of the traditional chicken barbeque stands that cook their chickens on hot stones always use A’Saffa chicken to give their customers the freshest, healthiest and tastiest meal.

A’Saffa Foods is Oman’s leading poultry producer with its great tasting and high quality range of frozen and fresh 100 per cent Halal products comprising over 25 per cent of the market. The company has also recently broadened its scope into non poultry products with the introduction of “Khayrat” brand and a range of tasty Halal beef burger products.

The company has recently announced plans to expand its operations into new areas of operations including the development of a new meat processing plant and the creation of a table egg business.

In 2010 the company marked its change of name from A’Saffa Poultry to A’Saffa Foods with the introduction of the Khayrat brand which has launched a new range of beef burgers and frozen vegetables.

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Category: Branding & Marketing, Halal Integrity, HalalFocus Editorials, Meat & Poultry, Middle East & Africa, Restaurants

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