The Bottom Line
- Duration:
- 30 minutes
- First broadcast:
- Thursday 19 June 2014
How big is the market for halal – not just food, but holidays, fashion and music too? Muslim consumers – and how best to serve them – are the topics this week. Evan Davis talks to entrepreneurs who think they know the answer and asks how much can established companies learn from them.
Guests :
Shelina Janmohamed, Ogilvy Noor
Elnur Seyidli, HalalBooking.com
Shazia Saleem, ieat foods
Producer : Rosamund Jones.
