Pakistan: Halal products demand rising globally

Flag_of_Pakistan.svgLAHORE: The global Halal products market is worth US $ 3 trillion and there is a growing demand for certified and hygienic livestock produce.

This was observed at a meeting between a three-member delegation of Turkish Firm Aytac Food with CEO Punjab Board of Investment and Trade (PBIT) Javed Akbar at here on Saturday.

Head of the delegation Dursun Uyar said that the aim of their visit was to explore opportunities of foreign investment in Punjab.

He said that the production of processed meat and dairy was unable to keep pace with the growing demand.

Dursun Uyar further said that their company was willing to invest in the livestock and dairy sectors of province and efforts of the Punjab government to promote investment were highly commendable.

He also appreciated the role of PBIT in bringing investment in Punjab.

Javed Akbar highlighted the lucrative and profitable prospects for foreign investors in Punjab, especially in livestock and dairy sectors.

He told the delegation that the government was committed to the private sector development and was offering a pro-business environment with a positive policy framework to generate foreign and domestic investment and employment.

The PBIT is essentially present to promote the viable economic sectors in the province and is willing to offer every support and facilitation to the investors eager to invest in the province, he added.

Javed Akbar assured the delegation that the Punjab government would provide their all out support to initiate trade projects. He also informed the members of the delegation about the guidance and technical support of PBIT to various foreign companies.