Pakistan, Malaysia to boost share in halal market

| 29/07/2009 | Reply

KARACHI (APP)- A combination of technology and investment from Malaysia
and halal raw material from Pakistan will help in getting a big share
in international halal market.
This was stated by the chief
executive of Trade Development Authority of Pakistan (TDAP) Syed
Mohibullah Shah here Tuesday while speaking at the launching of Global
Halal Expo and Global Halal Congress 2010 to be organised by Messe
Pakistan in 2010.
He said that Malaysia has expertise in halal food
technology and certification and it can help Pakistan to get a big
share in the int’l market with its raw material may it be meat, milk,
poultry, food grain, etc. He pointed out that trade policy 2009-12
announced on Monday, provides a 50 percent subsidy on the certification
of halal food. Shah said that halal food market was growing at a rate
of 20pc per annum and this will certainly increase further with the
passage of time.
He said there was a great potential for Pakistan to
enter into this market and get its rightful share with the support of
Malaysia.
He noted that halal food market was growing due to
rising prosperity among Muslim countries which prefer halal food in
accordance with their belief.
He said it was unfortunate that 85
percent of the halal food was manufactured by the non-Muslims and only
15 percent was produced by the Muslim countries.
Earlier, CEO of
International Halal Integrity Alliance Ltd (IHI) Darhim Hashim said
that halal food was the fastest growing market of the world as demand
for halal and kosher food was rising.
He said Pakistan can play a
key role in the supply of halal food with the help of available raw
material including meat, milk, poultry and grains.
Consul General of
Malaysia Mohammad Khaled Abdul Razzaq lauded the efforts of the
organizers of the expo and congress and said it will go a long way in
the promotion of halal food in this part of the world.
In his
welcome address, Asad Sajjad of Messe Pakistan said that global halal
food market was estimated at $ 632 billion and the global halal market
touching $ 2 trillion. Pakistan was yet to tap this market, he added.
He
pointed out that this expo and congress will open venues for investment
and joint venture in halal food between Pakistan and Malaysia and other
Muslim countries.

Category: Media & Events

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