Penny Appeal: Do you know how much water we waste?

See what you can do today to help children like these have access to clean water with your name on the well.

“Do not waste water, even if you were at a running stream” – Prophet Muhammad (peace be upon him)

Learn about our Muharram Campaign
Celebrating the Islamic New Year

Water is everywhere. It’s in our food, our assorted beverages which are forever increasing, we need vast amounts to make clothing, maintain our cars, heat our homes – in fact, we’re made of it! The human body is 60% water. We need water to survive, and with 71% of the earth’s surface being made up of water, it seems there should be plenty for us all, right? There should be no need to worry about water running out… right?


Most of the earth’s water is saltwater which we can’t drink; only 2.5% of water in the whole world is freshwater which is safe and available for us to drink. Each and every human and animal on the planet uses this 2.5% of fresh water and the truth is, we don’t share it very well. While developed countries tend to waste water, 844 million people in developing countries lack access to safe drinking water.

It gets worse…

It’s time to start reducing the amount of water we waste.

Water is a finite resource, which means one day it could very well run out. While our need for water increases as populations rise, our water supply doesn’t. As a global community, we all take from the same source. How people in developed countries consume water has a direct effect on the amount of clean, safe water available to people in developing countries. That means we all have a social responsibility to use water wisely. Since fresh water is essential to life, everybody should have an equal right to it.

If each person in the world took active steps to reduce the amount of water they waste, it could help reduce the impact of water shortages and drought across the world. The United Nations has already warned that if something doesn’t change, more than five billion people could be affected by water shortages by the year 2050.



How much water is wasted every day? 

Think you don’t waste water? Calculate your water footprint to find out how much your household uses each day. The answer might surprise you!

It’s estimated that the average American uses about 378 litres of water a day, while the average European uses around 250 litres of water. To give you a visual image of that: I need you to imagine a room filled with 250 of those big one litre bottles. That suddenly seems like a lot of water, doesn’t it?

In comparison, people in developing countries have about 19 litres to use every day – assuming that they have anything at all. We use water for everything, not just drinking, so let’s talk about our other wasting habits.



How do we waste water in our homes?

If you think the only way to waste water is by letting tap water flow for too long – and yes, that is a huge waste of water! – you’re wrong again! Let’s check out some water waste facts.

Did you know:

  •  One bath uses about 80 litres of water
    •    When you flush the toilet it uses around 4 litres of water
    •    One full load in the washing machine uses anything between 50 and 100 litres of water
    •    Remember: we said a five-minute shower uses 45 litres of water, and flushing your toilet uses 9 litres
Water shortages happen all over the world.

Sometimes, we think these issues only affect people on the other side of the world; maybe someone in a village deep in Africa or a family in rural Indonesia, but if you pay attention, you’ll start to realise this problem is also close to home.

In 2018, the UK saw what was thought to be its longest heatwave since 1976. Across the country, people started filling their swimming pools, washing their own cars, watering their gardens, and generally drinking much more water. This had a dramatic effect on water levels in reservoirs that we rely on for water – especially in the North West of England. One reservoir had lost two feet of water in the space of one week. In the end, United Utilities planned an urgent hosepipe ban for its customers.

The world watched in horror in 2017 Cape Town’s government counted down to the ominous ‘Day Zero’, the day that dam levels would be so low that taps would have to be turned off and people would need to go to collection points for their water.

Day Zero never came, because residents were shocked into action. They started reducing the amount of water they used and started saving water instead. Even today, every person in Cape Town is restricted to only using 50 litres of water a day. Remember: we said a five-minute shower uses 45 litres, and flushing your toilet uses 9 litres.

There have also been serious water shortages (and water restrictions) in America. The longest duration of a drought on the Drought Monitor (which began in the year 2000) was in CaliforniaIt lasted 376 weeks beginning on December 27, 2011 and ended on March 5th, 2019. Who would know by the way they live?

These facts imply that we humans will only change our relationship with water when we’re on the brink of a disaster, or worse; when it’s already irreversible.

When you think about it, the solution is pretty simple – if we each try to change our water consumption habits, we might be able to do something about this global crisis.

You can provide clean water to many people suffering from no access to water near their homes, having to walk miles to the nearest well, by building wells with Penny Appeal!

In addition to cutting down your water footprint, you can make a real difference by building community water wells through Penny Appeal. Let’s get better at sharing, and making sure that underprivileged communities have the same access to clean, safe water that we take for granted when we pay our water bill.

Through our Thirst Relief appeal, we transform communities by providing them with access to clean water. Wells give whole villages water not just to drink, but water that they can use to hydrate their animals, wash with and grow their crops. Water doesn’t just save lives; it builds lives too.


And feel good about the the help you have given families when you receive your photo with your name on their well.