Ramadan in the UK: Supermarkets missing a trick to capture the Halal market

By Saadia Hashmy-Elsby for Salaam Gateway

UK supermarket heavyweights are getting better at identifying opportunities to promote Ramadan and are becoming increasingly attuned to highlighting halal products for their consumers. However, Rachel O’ Brien, director at UK-based retail consultancy Arc Retail, told Salaam Gateway, “There is a lot more UK supermarkets could do to capture the halal market.”

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