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Tag: Halal brand

Opinion: ‘There is a market for an international halal brand’

| 14/10/2015 | Reply
Opinion:  ‘There is a market for an international halal brand’

“With today’s mobility, consumers want to find products they trust wherever they happen to be. A global brand makes that easy.”

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Opinion: Halal toothpaste, anyone? Religious observance has become a global brand

| 01/09/2012 | Reply
Opinion: Halal toothpaste, anyone? Religious observance has become a global brand

The unstoppable growth of halal products shows we are all fair game for marketers. A few years ago, the only “halal” signs one saw were on butchers’ shops, But now halal is turning into a global brand.

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NZ: World’s biggest brand? Not McDonald’s but Halal

| 13/07/2012 | Reply
NZ: World’s biggest brand? Not McDonald’s but Halal

People may think that Google or McDonald’s are the biggest brands in the world, but that’s just because they’re not thinking of halal, says billionaire Malaysian businessman Tan Sri Halim Saad.

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Opinion: Half-a-trillion-dollar Halal industry looks for credibility

| 27/03/2012 | Reply
Opinion: Half-a-trillion-dollar Halal industry looks for credibility

But it’s a market strewn with confusion, as separate Muslim countries try to establish recognised standards and producers from outside the Muslim world also hurry to enter the market. That leaves many Muslim consumers crying out for reliable brands that will help them guide their choices.

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Opinion: Building halal brands

| 11/02/2012 | Reply
Opinion: Building halal brands

The race is on to establish powerful international ‘halal brands’. But it’s a market strewn with confusion, as separate Muslim countries try to establish recognised standards and producers from outside the Muslim world also hurry to enter the market. That leaves many Muslim consumers crying out for reliable brands that will help them guide their choices.

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Opinion: Meet the Futurists: the new Muslim consumer

| 02/12/2011 | Reply
Opinion: Meet the Futurists: the new Muslim consumer

“Islamic Marketing” or “Islamic Branding” as it’s colloquially known is fast becoming one of the most hotly debated topics intoday’s marketing circles. ‘Halal’ is moving beyond the conventional good, wholesome and pure. It is extending to beauty, pharmaceutical and even tourism.

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Opinion: Abandoning hurdles in the race for Halal Branding

| 06/02/2011 | Reply
Opinion: Abandoning hurdles in the race for Halal Branding

Many discussions and practices talk of halal as being a brand – it’s not! Also, what is halal branding – does that mean branding in a halal way, or a brand which identifies a product or service as comprising of halal components? Halal is a descriptor and therefore can be termed an Ingredient Brand, but on it’s own it definitely isn’t a brand.

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