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Tag: marketing

Opinion: Inbound Marketing and Instant Gratification Don’t Mix

| 01/01/2013 | Reply
Opinion: Inbound Marketing and Instant Gratification Don’t Mix

The reality today is that even though execution is instantaneous and measurement velocity has vastly improved, it still takes time to fully assess the efficacy of your marketing activities. Typically, where the manifestations of instant gratification pop up is right after a campaign execution.

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Opinion: Halal Products – Burgeoning Growth Ahead

| 05/09/2012 | Reply
Opinion: Halal Products – Burgeoning Growth Ahead

The race is on to take advantage of the $2 trillion (and rising) market opportunity represented by the global Muslim population, many of whom are young, well educated, fashion conscious and tech savvy.

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Opinion: More than just a blip on the virtual landscape

| 05/09/2012 | Reply
Opinion: More than just a blip on the virtual landscape

Blippar has sought to rework the advertising experience using augmented reality. (As with many tech start-ups, the company has its own lingo: adverts, or “blipps”, are “blipped”, rather than scanned.)

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Opinion: Newspapers have a bright future with tablets, but digital advertising is an issue

| 05/09/2012 | Reply
Opinion: Newspapers have a bright future with tablets, but digital advertising is an issue

Tablets may be the talk of this week’s World Newspaper Congress and World Editors Forum, but problems remain when it comes to digital ad revenues.

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