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USA: Unilever Is Launching a New ‘Natural’ Line of Shampoos and Soaps to Attract Millennials

| 15/12/2017 | Reply
USA: Unilever Is Launching a New ‘Natural’ Line of Shampoos and Soaps to Attract Millennials

Unilever is going after two “growth vectors,” as Jope calls them, that are particularly attractive to the highly coveted millennial cohort: “brands with purpose” and the natural segment.

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