click to go to penny appeal

Tag: Salima Jivraj

Canada: Getting a handle on the halal consumer

| 09/05/2019 | Reply
Canada: Getting a handle on the halal consumer

Kevin Andrews, director of control brand marketing at Loblaw, which has its own halal brand called Sufra, added that at the end of the day halal consumers want good tasting food.

Read More

Canada: SIAL conference looks at ethnic shoppers and how to connect with them

| 10/05/2017 | Reply
Canada: SIAL conference looks at ethnic shoppers and how to connect with them

Anyone who identifies as an ethnic consumer is expecting more from grocers than ever before, said Salima Jivraj, managing director at Nourish Food Marketing.

Read More

Canada: The Halal Market

| 08/02/2017 | Reply
Canada: The Halal Market

For those who do seek halal certification, market opportunities in Canada and abroad seem ripe. But will Canadian processors take advantage of it?

Read More

Pin It on Pinterest