Thailand: THAIFEX-Anuga Asia 2024 Key Statistics

THAIFEX – Anuga Asia 2024 was an astounding triumph, breaking attendance records and exceeding all expectations!

With 85,850 visitors from 131 countries/regions, we witnessed a significant leap from last year’s 78,764. Even more impressive, we saw a 22% surge in international visitors!

The global allure of THAIFEX – Anuga Asia was evident this year from 3,133 exhibitors from 52 countries/regions showcasing the latest innovations in the F&B industry. Outstandingly, 2,034 of these exhibitors were international, and with international pavilions expanding their presence, the total international exhibition space saw a notable 12% increase from last year!

This remarkable surge in international participation is a resounding affirmation of THAIFEX – Anuga Asia’s pivotal role in the F&B calendar!


Key statistics of 2024:

THAIFEX – Anuga Asia 2024 exceeded expectations by attracting 85,850 unique trade visitors during the food and beverage extravaganza. This year’s event highlighted the show’s international reach, with 2,024 foreign exhibitors, 1,935 carefully selected hosted buyers and nearly 20,000 international visitors attending the show, representing 131 countries & regions.

The most extensive and impactful edition of THAIFEX – Anuga Asia 2024 has concluded, solidifying its position as Asia’s premier food and beverage trade show. This year’s event, themed “Beyond Food Experience,” showcased groundbreaking innovations, facilitated international partnerships, and brought forth the industry’s future trends.

Attendance at THAIFEX – Anuga Asia 2024 hit a new record with 3,133 exhibitors from 52 countries or regions and 85,850 visitors from 131 countries/regions, of which 19,984 were foreign (an increase of 21.6% over 2023). Of the exhibitors, 2,024 were international, including participants from 9 new countries, including Bolivia, Czech Republic, Egypt, Ivory Coast, Macedonia, Mexico, Yemen, Kazakhstan, and Oman, making their debut at THAIFEX – Anuga Asia. International exhibitors extended across 12% more floor space than any other edition of the trade show, and the number of countries/provincial groups that exhibited at THAIFEX – Anuga Asia increased from 39 in 2023 to 57 in 2024.

THAIFEX – Anuga Asia has once again proven its international significance, drawing participants from across the globe and fostering meaningful industry connections,” said Mathias Kuepper, Managing Director and VP Asia-Pacific, Koelnmesse. “For the past 100 years, Koelnmesse has been instrumental in building trade relations. Events like THAIFEX – Anuga Asia continue to build bridges between businesses, people, and nations.”

THAIFEX – Anuga Asia 2024 featured 11 signature trade shows, 11 trends, 6 special shows, and 3 supporting programmes, including the Hosted Buyer Programme, the Future Food Experience+ talks and the Thailand Ultimate Chef Challenge.

International Expansion in 2025

We see tremendous interest from international exhibitors at THAIFEX – Anuga Asia to expand their footprint significantly at the show in 2025, driven by the immense benefits and successful outcomes they’ve experienced at the event this year,” said Wendy Lim, General Manager – Food & Food Technology Exhibitions Asia-Pacific, Koelnmesse.

The Italian pavilion aims to double its floor space to showcase 50-100 brands, driven by the tremendous interest in Italian food in Thailand and expanding business from Vietnam, Cambodia, Laos, Malaysia, and Indonesia. The Malaysia Business Group plans to increase its space from 270 sqm to 432 sqm. Macau SAR pavilion, organised by Macao Trade and Investment Promotion Institute, a first-time exhibitor, also plans to double its space in 2025, reflecting the value it places on the partnerships built at this year’s event.


This is the most promising trade show I’ve attended in some time,” claimed Jannis Theileis, General Manager of Powermints, an exhibitor at the German pavilion.

A key reason for the keen interest from country pavilions is the sheer number of quality buyers their brands are interacting with from across the world. THAIFEX – Anuga Asia curated and sponsored 1,935 hosted buyers from 46 countries/regions to attend the show.

One of the buyers, Joel Leong, Regional Business Head of Surya Foods, said, “I’ve been to THAIFEX – Anuga Asia more than 10 times now, and it’s a very fulfilling experience, even compared to the other exhibitions we attend around the world. We source from over 50 suppliers at THAIFEX – Anuga Asia, so we come over here to meet our suppliers rather than travel to different countries to meet them.”

Japan External Trade Organization (JETRO) exhibitors said they had generated leads with buyers not only from Thailand, Indonesia, Cambodia, and Vietnam but also from Germany, Dubai, and other European countries. Additionally, other exhibitors mentioned interactions with buyers from Australia and New Zealand, Africa and America.

Partnership Developments

THAIFEX – Anuga Asia 2024 was a hub for forging new partnerships and collaborations. Notable announcements included the United States Department of Agriculture (USDA) endorsing THAIFEX – Anuga Asia as an official trade partner from 2025 to strengthen and expand international trade opportunities for US food and beverage companies in the Asian market. The United States pavilion will double in size to feature a cafe and showcase a wider range of high-quality American products and innovative solutions.

Poland reinforced its robust bilateral relations with Thailand by sending a large delegation and conducting strategic business matching sessions this year. Norbert Bak, Bangkok Bureau Chief of the Polish Investment and Trade Agency, remarked, “We are thrilled to see the show exceed our expectations in size and quality leads. The organisation here is simply perfect.”

27 – 31 MAY 2025