The Halal Guys, the innovative American Halal food concept based in New York City, has announced the signing of a 5-unit franchise deal for territories in Toronto, Canada. This is the brand’s fourth international franchise deal, and first for Canada, with other territories sold for the Philippines, Malaysia and Indonesia.
The Halal Guys have partnered with Fransmart – the company behind the explosive growth of restaurants like Five Guys Burgers and Fries and Qdoba Mexican Grill – as the brand’s exclusive Franchise Development Partner, and the Toronto franchisee worked with Fransmart Director of Development, Mark Treptow, on the agreement.
Since joining up with Fransmart and announcing the launch of a franchise program in 2014, The Halal Guys has opened two corporate brick-and-mortar restaurants in Manhattan, and has over 200 franchise units in development in territories including Houston, Atlanta, Philadelphia, Chicago, New Jersey, Connecticut, Washington, D.C., Virginia and the entire state of California, which sold out within the first months of franchising, as well as a handful of international markets.
The Halal Guys’ brand loyalty is second to none in the restaurant industry. The American Halal food favorite ranks in the Top 10 Most Yelped Businesses in the entire United States, and Reebok recently launched a specialty sneaker inspired by The Halal Guys.