UAE: Hotel Show Saudi Arabia set to revolutionize booming hospitality industry

DUBAI – More than 100 companies from 24 countries representing various supply chains of the hospitality sector across the Middle East and beyond will be participating at the inaugural Hotel Show Saudi Arabia – presenting food & hospitality, to be held in Jeddah between November 17 to 19, 2012.

The three-day show, to be organised at the Jeddah Centre for Forums & Events, will bring together leading regional and international manufacturers and suppliers for the Hospitality, Catering, Food & Beverage as well as related industries, covering over 8,500 square metres of space, with 5,000-plus invited buyers, live gourmet food demonstrations, seminars and a dedicated hotel summit.

Held under the patronage of HRH Sultan Bin Salman Bin Abdulaziz Al-Saud, Chairman of Saudi Commission for Tourism and Antiquities [SCTA], The Hotel Show Saudi Arabia is organised by MICE Arabia Group and co-organized by dmg :: events, and is a sister show to The Hotel Show, now in its 13th year in Dubai and renowned as the largest hospitality supply event in the MENA region.

Reinforced by the expertise of dmg :: events in organising the world-class hotel show in Dubai, The Hotel Show Saudi Arabia is set to be the ideal business platform informing on the large-scale infrastructure developments in KSA, boom in religious tourism and flourishing business travelers & MICE sector, catapulting the Kingdom onto the international hospitality map..

Elie Rizk, CEO of MICE Arabia Group, said: “Keeping pace with the demands of the country’s burgeoning hospitality market, The Hotel Show Saudi Arabia has focused its offering to provide an unmatched sourcing platform for buyers and sellers of hospitality supplies and services. The event is “must-attend” trade show for regional and global companies wanting to establish a presence or grow their existing businesses in this lucrative market. We have received tremendous response from participants and we are confident of its success.”

Five key segments are represented at this inaugural show, attracting exhibitors from the length of the industry value chain. These include Interiors & Design, Operating Equipment & Supplies, Technology, Outdoor & Resort Experience, and Food & Beverage. More than 10 country pavilions will be represented at the show, including Italy, Greece, France and Malaysia.

In his comments, Tim Wilson, Event Manager at dmg :: events, said: “The Kingdom of Saudi Arabia has emerged as one of the most captivating markets for foreign direct investment in the food, hotel and hospitality industries. With the Kingdom of Saudi Arabia’s travel and tourism industry set to reach US$ 14.9 trillion in 2012, the potential for growth is huge. We at dmg :: events have presented successful Hotel Shows over the years in Dubai. Now we aim to continue to expand by showcasing of the broadest range of products, services and technologies for the hospitality sector in KSA. We are trying to get the maximum diversity, range and competitiveness of exhibitors to make it a record first year for The Hotel Show Saudi Arabia.”

Saudi Arabia is expected to welcome 15.8 million tourists by 2014, with some 381,000 new hotel rooms and a 63 percent increase in room stock against 2010 inventories forecast for completion by 2015. So, the event will go a long way in further emphasizing the unmatched potential in store in the Kingdom, he added.

The Hotel Show Saudi Arabia is supported by the Jeddah Chamber of CommerceUBI France, andThe Hospitality Committee, with Premium Sponsors being Nowy Styl Group & Stylis Hotel Solutions. The Knowledge Partners are Euromonitor International & Ventures Middle East.