UK: AmazonFresh launch Haloodies Halal range

| 11/06/2016 | Reply

AmazonFresh is available to customers in 69 Central and East London postcodes. Amazon Prime members in eligible areas can now order their full weekly grocery shop from a range of over 130,000 competitively priced products including Britain’s best-loved brands and offerings from local food producers and shops based in world-famous locations including Borough Market and Notting Hill.image

The new Haloodies cooked chicken range and fresh pack sizes cater for busy millennial Muslims who place a high value on convenience and quality.

Mr Imran Kausar, Haloodies Co-Founder and Managing Director of KKR Halal Ltd, which owns the Haloodies brand, said “Our availability on AmazonFresh strengthens our proposition with our core customer group of millennial Muslims who are concerned about the general quality of halal products on the market and actively seek out a brand they can trust. As a 100% Muslim owned brand with a focus on quality and convenience, Haloodies can match those expectations.”

Mr Noman Khawaja, Haloodies Co-Founder and Sales Director of KKR Halal Ltd said “We have been working with Amazon for over a year planning our Halal range. We are particularly excited about the launch of our new and versatile cooked chicken range which is completely new for the Halal consumer to enjoy. We can bring convenience and taste to the consumer in a product that is 100% chicken breast meat and through AmazonFresh it will be delivered to your door with fast and flexible delivery.”

The brand was launched to meet the needs of the UK’s 3 million Muslims who possess an increasing desire to know more about the food they eat and are constantly disappointed by the poor quality and range of products on offer. Most current Halal brands were developed for first generation settlers or are owned by non-Muslims with a poor understanding of Halal consumer needs.

The UK halal market is worth about £2.6Bn per annum, with many Halal consumers being young and looking for value, convenience and well-presented modern brands that reflect their own identity and values. Haloodies works to meet these needs with their range of fresh and ready to eat ranges available to buy with maximum convenience.

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Category: Branding & Marketing, Europe, Food Manufacturing, Meat & Poultry, Research, Retail, Trends, UK

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