For Aisha was founded in 2015 by Mark Salter, and the company claims it is the only halal baby food in the UK. The company’s product portfolio includes baby food pouches and tray meals, with flavours such as chicken & sweet potato curry, chicken dhal, fish & coconut curry and more.
According to a statement from For Aisha, the company will use the funding to expand its presence in the UK, aid its international expansion efforts, bolster its management team and further invest in marketing activities.
For Aisha has already strengthened its management team with the recent appointments of Martin Clarkson as its director of international sales & brand licensing, and former Plum Baby employee Jonathan Burr as a non-executive director.
Clarkson’s principal responsibility will be to oversee the international expansion of For Aisha to key markets including Saudi Arabia and the UAE, and develop the brand’s European opportunities in France, Germany and Holland.
Commenting on the investment, founder Salter said: “For Aisha is aimed at all parents who want to feed their children nutritious meals with real ingredients.
“We have a wide variety of meals on offer – from pouches including Moroccan Chicken Tagine with Apricots and Chicken Dhal with Lentils, to tray meals including Cambodia Fish & Coconut Curry to Green Bean and Lamb Curry with Lentils.
“They’ve been developed to help broaden the taste palates and the repertoire of little ones, to encourage them to eat a wider variety of foods as they grow.
“The For Aisha range is halal and tayyib. Our recipes have been developed by a chef and dietitian and include a delicious blend of spices and herbs so that they taste and smell great.”