UK: EBLEX rebrands as AHDB Beef & Lamb

AHDB-beef-lambOn 10 June 2015 EBLEX was rebranded as ‘AHDB Beef and Lamb’ as part of the Agriculture & Horticulture Development Board’s wider journey to deliver improved benefits for all its levy payers.

ahdb-logoAccording to  Dr. Phil Hadley, Head of Supply Chain Development, AHDB Beef and Lamb, as part of the move, AHDB’s six sectors were rebranded with a new collective logo, reflecting AHDB’s aim to ‘look, feel and behave’ like one organisation.