On 10 June 2015 EBLEX was rebranded as ‘AHDB Beef and Lamb’ as part of the Agriculture & Horticulture Development Board’s wider journey to deliver improved benefits for all its levy payers.
According to Dr. Phil Hadley, Head of Supply Chain Development, AHDB Beef and Lamb, as part of the move, AHDB’s six sectors were rebranded with a new collective logo, reflecting AHDB’s aim to ‘look, feel and behave’ like one organisation.
