New book to highlight significance of animal welfare and market opportunities in the halal sector
Dr. Awal Fuseini, Halal Sector Manager of the UK’s Agriculture and Horticulture Development Board, and a recent researcher at the School of Veterinary Sciences, University of Bristol, UK, is launching a new book to discuss the welfare aspects of Halal meat production and to highlight market opportunities in the sector.
The book, among other topics, discusses the rules of Halal meat production and highlights the importance of Halal certification in increasing consumer confidence in Halal products, as well as providing a simple step-by-step guide on how abattoir operators and food processors can select suitable Halal certification bodies for different export markets. It also provides information on the size of the global Halal market, Muslim meat consumption patterns, key Islamic festivals and their impact on meat consumption and an outline of the different forms of Halal meat fraud.
Experts from different fields contributed their expertise by providing technical commentary on key topics covered in the book. The experts included Professor Joe Regenstein (slaughter without stunning), Steve Wotton MBE (pre-slaughter stunning), Rizvan Khalid (importance of the Halal market to abattoir operators), Dr. John Lever (Halal meat fraud), Mufti Amjad Mohammed (importance of animal welfare in Islam), Amir Mohammad (importance and challenges of Halal certification), Phil Hambling (importance of the Halal market to British farmers) and others.
The target audience includes academics, policymakers, animal welfare organisations, students, farmers, abattoir operators, consumers, animal welfare organisations and others. It will be available for purchase by the end of February 2020 and will be published by Context Publications, UK, who are specialist publishers of books on agriculture and food production. All pre-publication orders and enquiries should be emailed to the publisher via email@example.com.