UK: Muslim Lifestyle Expo 2017 returns for third successive year

The UK’s biggest showcase of one of the fastest growing consumer markets in the world is to return for its third consecutive year.

MLE2017 takes place at Manchester’s EventCity on October 28th to October 29th opening at 11am on both days and closing 8pm Saturday and 7pm Sunday. There are 150 international and UK businesses set to feature across 6,000 square metres of exhibition space, and also special events both days for all the family to enjoy.

Muslim Lifestyle Expo 2017 (MLE2017) – the original leading platform of the trillion pound Muslim lifestyle market – returns to Manchester with its 2017 edition in just one weeks time. Organisers of the MLE2017, with Asda, the UK’s second largest supermarket (19 Oct 2017), as headline sponsor, say this year’s showcase will be bigger than ever featuring live fashion and cookery shows, seminars from leading speakers and dedicated kids and sports zones.

Brands who have signed up to attend include, Tesla, RAF, British Army, Lexus, Toyota, The Body Shop, Rubicon, My Lahore, Haute Elan and Manchester Art Gallery.

Rauf Mirza, co-founder of MLE2017, said this year’s event will promote the positive contributions of British Muslims to society across the business and community levels. He said that they are delighted to be back for a third consecutive year which cements and vindicates the success of MLE as the leading Muslim lifestyle event.

“MLE is a positive showcase connecting businesses to consumers who are seeking growth in this fast-growing sector regardless of faith, and we would like to emphasise that MLE is an inclusive event for everyone – irrespective of faith – to celebrate the positive values and vibrant aspects of British Muslims and their contribution to society. Our aim is to showcase Muslim lifestyle in a fun and enjoyable way.”

“The exhibitors and the seminars at this year’s event reflect the countless positive aspects of the Muslim community across the UK. A warm welcome has been extended to multi-faith groups to encourage every member of society to join us to celebrate our common values in humanity as well as common expectations from life.” Rauf Mirza

The Lord Mayor of Manchester will attend the event to receive a special painting by the renowned Islamic artist Siddiqa Juma to commemorate the tragic Manchester Arena attack.

You can look forward to a fantastic family event which has been designed to provide a unique marketing platform for brands and businesses to engage with the Muslim consumer by bringing together a number of sectors including fashion, food & drink, travel, media, Islamic finance, and health & beauty, under one platform over the two-day exhibition. This year’s showcase welcomes brands from Canada, Malaysia, Singapore, France, UAE, Iran, Qatar and Saudia Arabia.

The interactive Expo will also feature a live catwalk showcasing international modest fashion brands from around the world and performances by Britain’s Got Talent 2017 finalist Daliso Chaponda, Tez Ilyas, (Mock the Week, Edinburgh Fringe, BBC, C4) and Masterchef 2017 winner Saliha Mahmood-Ahmed.

A live food demo theatre will feature top chefs alongside dedicated health and kids zones.

MLE2017 Seminars

During the eight MLE seminars thought leaders will highlight the growth of the Muslim lifestyle markets and share business insights by discussing topics such as ‘Empowerment of Muslim Women’, ‘Challenging Hollywood’s depiction of the ‘Muslim baddie’ and Anti-Muslim attitudes in society.

Martjin Lampert, Commercial Research Director, Motinaction Research and Strategy will be launching, for the first time in the UK, a new report on ‘Muslim Consumerism: A global Muslim Consumer Behaviour Survey – Why we buy what we buy?’ Lampert will share insights from a global survey providing marketing insights into Muslim consumer behavior.



Asda will also be speaking about, ‘How supermarkets are meeting Muslim consumer demands.’ Information that every Muslim working in these sectors should not miss hearing about.

For further information about the event or to register as an exhibitor (a few spots still available) email: or visit