UK: Saaf Pure Skincare expanding with wider range of products

Saaf pure skincare has always been synonymous with natural ingredients that refine and restore your skin’s balance. Founded 15 years ago by Dr Mah  Hussain-Gambles, Saaf has developed into an effective and ethical face and body care range that utilizes organic botanicals and essential oils with added natural vitamin E. The Saaf product range is Halal certified.

The company is now undergoing a considerable expansion that will result in a wider range of products, reaching new and previously untapped markets.

Having recognized the huge potential of the pure skincare brand, a group of experience entrepreneurial investors has now committed the funds required to take Saaf to the next level.

A small but experienced team has thus been crafted comprised of individuals with expertise in specialist sectors such as sales & marketing, intellectual property, finance, and global channels distribution. This team will now work alongside Dr Mah to complement her in-depth homeopathic and pharmacological knowledge and ability to formulate natural botanicals.

This astute combination of skills will aim to fully exploit consumer interest in Saaf as a premium, niche skincare brand. The Saaf investment programme and subsequent expansion is being led by Peter Whitehurst and Colin Wright. Peter is drawing upon his experience and contact network developed through his role as Director of Innovation and Technology at British healthcare manufacturer, SSL International. As a serial entrepreneur, Colin is already Chair and Investor in a number of small companies.

Joining Peter and Colin is Carla Smith as Head of Sales & Marketing. Carla is experienced in leading brand development within the healthcare sector, having previously handled SSL International’s product range within its export markets.

Dr Mah remains at the forefront of the company’s future product development in her capacity as Technical Director.

For enquiries please contact Carla Smith –