The Halal Food Company has launched five new lines of the only 3rd-party certified halal
convenience products in the UK.
Rolling out in 140 Sainsburys stores, the brand claims it has filled a gap in the market for chilled meals that aim to serve the growing Muslim consumer market in Britain.
With 4.2 million believed to be following a halal diet in the UK, Sainsbury’s will now offer the brand’s snack pot of Panang Chicken Curry and Basmati rice and another of Peri Peri Stir Fry with Grilled Chicken, along with three family favourites of Beef Lasagna, Shepherd’s Pie, and Macaroni Pasta and Slow Cooked Meatballs.
The company is also developing a range of sandwich fillings and finger foods to offer an extensive range of Muslim-targeted convenience food.
Aiming to create premium meals that follow current food trends, the products are inspired by a variety of cultural cuisines and are all prepared in a chef-led kitchen in Cork Ireland. All recipes have a high meat content and are cooked in small batches using ingredients sourced from local and ethical suppliers. The brand also features packaging which is fully recyclable.
Gary Docherty, Managing Director, commented: “We are delighted to announce the launch of five certified, premium prepared chilled meals to the UK retail market, through our partnership with Sainsbury’s. Our range is produced in our Grade A BRC kitchens in Ireland and we look forward to launching further products in the months ahead.”