UK: Westfield London Hosts Biggest Eid Celebration in Europe 

Westfield London will see the return of Europe’s biggest Eid celebration ever, attracting over 200,000 Muslims from across the country and beyond. The event is totally FREE for friends, families and celebrators to enjoy.

Eid Festival London will be hosted in Westfield Square and Westfield Atrium this year. The Atrium will present consumers with the finest halal shopping brands and companies to treat themselves this Eid. Outside in Westfield Square, more shopping and over twenty tasty halal food stalls and food trucks to dig into while watching the very best artists, performances and productions on the Eid Festival live entertainment stage.

As the celebrations begin, so does the big Eid spend – food, gifts, activities, festive treats and so much more. Westfield has engaged the lucrative Ramadan economy worth £4.5 billion since 2018 with Eid Festival London, supporting the UK economy with the booming Muslim pound.

Mainstream retailers and household brands have recognised the huge commercial value of the Ramadan and Eid economy including: Nike, Dolce & Gabbana, Asda, DKNY, Marks & Spencer and H&M, amongst many others have pursued this highly active and largely untapped market.

Westfield have stated that Eid Festival London has historically eclipsed Boxing Day sale numbers, highlighting the festival as its busiest event of the year.

The organisers, Algebra Festivals, also host the London Muslim Shopping Festival at ExCeL London and the London Halal Food Festival at London Stadium to showcase the rich and diverse halal economy – Europe’s biggest platforms for mainstream brands to engage the highly dedicated and advantageous Muslim consumer market.

Event details


  • Saturday 29th April 2023 – 10am-9pm
  • Sunday 30th April 2023 – 12am-6pm
  • Monday 1 May 2023 – 10am-9pm


  • Westfield Square and Atrium, Westfield London, White City, W12, UK

Nearest Underground Station

  • Wood Lane or Shepherd’s Bush Market (Hammersmith & City line) and Shepherd’s Bush or White City (Central line)