World Halal Authority (WHA) – International Halal Certification Body with the highest number of international accreditations and recognitions in the world – now landing in the UK.
This is a great strength and satisfaction for all SMEs and MNCs that aspire and wish to obtain an authoritative Halal certification that acts as a passport to the world market, and facilitating to export to all countries, without limitations.
This halal market represents a great opportunity for companies to expand their business; halal consumption exceeded $ 2.3 trillion in 2018, of which $ 1.3 trillion were spent in the food and beverage sector only.
Exponential growth in Muslim population along with many other factors, leads companies to get their products certified to access the halal consumers markets that demand assurance to fundamental halal principles.
Companies often find it challenging to export globally owing to non-recognition of their halal certificates. Many companies face rejections and/or disposals for their consignments at the ports of entry where inappropriate and non-recognised certificates are presented for clearance.
Many countries have different standards and mechanism to validate and verify the authenticity of halal certification from abroad. This fragmented regulatory landscape with the lack of information and transparency, often leads companies to get confused which could jeopardise their ability to access the lucrative markets.
World Halal Authority has succeeded in its ability to bridge this extremely destructive gap for companies and has done so by activating and creating a Halal certification standard that has been validated by accreditation bodies across the globe.
WHA is, by far, one of the most accredited certification bodies in the world, as well as one of the few bodies in Europe that facilitates companies to access the Halal market in countries such as Singapore, Turkey, Indonesia, Malaysia, UAE and Saudi Arabia.
World Halal Authority (WHA) have opened its doors in England to actively operate its activities in western Europe.
Saqib Mohammed , regional director of the English branch, said: “Giving Muslim consumers access to products that truly respect Halal precepts is not easy, but WHA is one of the few organizations in the world that truly puts heart and soul into this goal. I am sure that by working together we will be able to change this market.”
The head of the World Halal Authority and one of the most prominent figures of the halal industry, Dr. Elkafrawy, along with his team, has also been the organizer of some of the most important events in the Halal world, including the first annual meeting of the World Halal Food Council held outside Indonesia in over 30 years.
Website: https://www.wha-halal.org/en/
ARTICLE TWO
European Food Agency News
World Halal Authority (WHA) lands in the UK
The Italian certification body expands its services to the UK
The Italian certification body World Halal Authority (WHA) has decided to provide its services also in England.
In Italy there are already several companies that have obtained the certification of WHA, such as Mutti, Granarolo, Parmalat and Pomì, which allows them to export to any country they wish without limitations.
This market represents a great opportunity for companies to expand their business; the Halal market in Italy was estimated at 5 billion dollars, while world Halal consumption exceeded 2.3 trillion dollars in 2018, of which 1.3 trillion in the food & beverage sector alone.
Another key element that pushes Italian companies to want to certify their products is the number of people of Muslim faith that grows exponentially every day and the real passion of Middle Eastern consumers for made in Italy products. Halal allows him to have access to a catchment area, which otherwise he would not be able to buy from them.
Saqib Mohammed , regional director of the English branch, said: “Giving Muslim consumers access to products that truly respect Halal precepts is not easy, but WHA is one of the few organizations in the world that truly puts heart and soul into this goal. I am sure that by working together we will be able to change this market “.
Each country uses a different standard to validate a certification, and this fragmented regulation means that not all Halal certifications are internationally recognized, and not all allow you to export your products to any country you wish.
To overcome this problem WHA has created a certification standard that has been validated by the accreditation bodies of all the nations of the world. WHA is, to date, the most accredited certification body in the world, as well as one of the few bodies in Europe that allows companies to access the Halal market in countries such as Singapore, Turkey, Indonesia and Malaysia.
