US: Kosher food sales up to $200 billion
increase is from about $150 billion in 2003, showing yearly growth rate
twice that of the overall food market, according to Packaged Facts’ new
study, “Market Trend: Kosher-and Halal-Certified Foods in the US.”
largely unaware of the specific qualities that distinguish kosher and
halal from conventional foods.
“However, factors related to safety,
quality and ‘truth in labeling’ should prompt these mainstream
consumers to seek out kosher/halal more often, although marketers and
third-party certifiers must make a greater effort to educate consumers
before that can happen,” says Tatjana Meerman, Packaged Facts publisher.
is large and includes the large segment of the American population who
are concerned about the safety of the food supply, as well as the
increasing number of people on gluten-free, dairy-free, vegetarian or
other special diets who want clearer food labelling.
“foodies” are shown to be a positive prospect for kosher/halal