USA: American Muslims Continue Growth and Diversity as an Untapped Niche Market

The Fourth American Muslim Consumer Conference (AMCC) will be held at DoubleTree by Hilton Hotel, Newark Airport, New Jersey on Saturday, November 17th, 2012.

With approximately 7 million Muslims living in the USA, American Muslims make up an estimated 170 billion dollar market in several key sectors of the economy such as finance, real estate, food, fashion and entertainment. Since its inception in 2008, the American Muslim Consumer Conference (AMCC) has played a key role in creating awareness for this key growing niche market and has served as a networking platform for several of the key players.

In the Financial sector, Islamic Finance has seen significant growth year after year as Muslim Consumers become increasingly aware of the difference between Islamic Banking and conventional banking. The number of financial products has increased through the offerings of University Islamic FinancialIman Fund, Amana Mutual Funds, Ijara Loans and Guidance Residential. Many of these companies have participated in AMCC conferences over the years.

In the food sector, AMCC has partnered with the pioneers of the Halal Food Industry such as Midamar, Saffron Road and Crescent Foods. Whole Foods is now carrying Saffron Road products throughout their stores in America and Wal-Mart is supplying Halal Chicken from Crescent Foods in over 70 locations along with Costco, Shoprite and several other major chains offering a variety of Halal food products.

Over the last 4 years, there is an increasing awareness of the Muslim holidays from retail giants such as Best Buy and Pathmark wishing Muslims “Eid Mubarak” and “Ramadan Mubarak”. Advertising and marketing giant, Ogilvy & Mather, has launched an entire initiative called Ogilvy Noor which focuses on Islamic Branding Services.

The growth of the Muslim Consumer market can be seen online as well with sites such as,,, and addressing a diverse range of topics related to Halal food search, community services to fashion and politics.

Entrepreneurs are continuing to identify opportunities and are successfully launching products and services such as JaanJ, taking the lead with Halal non-silk vegan ties, Noor Vitamins with Halal vitamins in the health area and Amara Cosmetics creating an entire selection of Halal cosmetic products. NoorKids and LittleBigKids are bringing exciting educational products for children which are especially popular among the parents.

Finally, as an additional sign of a maturing niche market, there are a growing number of consumer oriented groups to certify the various products and services being offered. The Muslim Consumer Group performs extensive research and provides information on whether ingredients used in food products available in supermarkets are Halal compliant. Islamic Services of America, Halal Advocates of America, Pure Halal Center, Islamic Food and Nutrition Council of America all provide Halal certification services.

All these developments in the American Muslim Consumer space can be traced back to just a few years and all indications point to continued growth. AMCC is serving a leading role in highlighting and promoting these opportunities to a wider Muslim and non Muslim audience. This year’s conference will feature TED speaker Dr.Naif Al-Mutawa as the keynote speaker. Dr. Naif is the Founder and CEO of Teshkeel Media Group and created THE 99, the first group of comic superheros with an Islamic background. Forbes has identified THE 99 one of the top 20 trends around on the globe and President Obama praised this as the innovative initiative viewed by his Presidential Summit on Entrepreneurship.

To receive more information on the 3rd Annual American Muslim Consumer Conference, please visit

About the American Muslim Consumer Conference
The American Muslim Consumer Conference is the only platform for industry professionals to explore the rich potential of the American Muslim market. This year’s conference is themed “The New Face of Muslim Consumers: Socially Conscious, Innovative and Engaged “ which will be held on November 17th, 2012 at the DoubleTree by Hilton Hotel, Newark Airport, NJ. Last year’s conference was titled “Multiculturalism & the American Muslim Consumer Market” and drew a crowd of over 350 participants.