USA: American Muslims stand out as a multicultural market with significant opportunities

American Muslims are the most diverse religious group in America according to Magali Rheault, Senior Analyst, Gallup Center for Muslim Studies. The American Muslim Consumer Conference (AMCC [FREE Stock Trend Analysis]) which will be held on October 29, 2011 at the Hyatt Regency in New Brunswick, NJ, promotes dialog and raises awareness of this multicultural niche where many mainstream companies are now seeing a growing opportunity.

As a result of their diversity, Magali elaborates, the American Muslim consumer market offers a wide niche market where several players can compete successfully to fulfill these diverse needs. Gallop’s results and analysis are based on a ground breaking study of nearly a thousand Muslims across America, identified by reaching out to a thousand people a day for an entire year.

The most significant findings show that American Muslims make up the most diverse religious group with no one single group dominating the entire group. African American Muslims make up 35% of the population, White American Muslims make up 28%, Asian American Muslims add another 18 % and another 18% of American Muslims chose ‘Other’ as their ethnic background. Hispanic American Muslims came in at 1%.

Further analysis shows that American Muslims are the youngest of all religious groups. 36% of American Muslims are between the ages of 18 and 29 and another 37% are between the ages of 30 and 44. The vast majority, nearly 80%, of American Muslims also find religion to be of importance, which is in line with other religious groups such as Protestants and Mormons. About 41% of American Muslims attend a religious service once a week which is also on par with Protestants.

One of the most interesting trends among American Muslims was the gender breakdown in several areas, or more specifically, the lack of any gap between men and women. American Muslims are the most educated religious group, with 40% having a college degree or higher and this is true for men and women alike. Most American Muslims in the U.S. have jobs, nearly 70%, and again this is true for men and women. They also have the smallest income difference between genders among all religious groups with 30% men and 25% women saying they make more than $5,000 a month. As a reference point, for Protestants the numbers are more spread apart, with 37% of men and 13% of women reporting the same. For mosque attendance, 41% of women nearly match the number for men, which is 42%.

These findings clearly shatter the myth of Muslim women staying home and underscore the strength of the Muslim woman as a consumer with financial power. It is also worth mentioning that 30% of American Muslims hold professional jobs and 25% to 30% are entrepreneurs.

To receive more information on the 3rd Annual American Muslim Consumer Conference, please visit

About the American Muslim Consumer Conference

The American Muslim Consumer Conference is the only platform for industry professionals to explore the rich potential of the American Muslim market. This year’s conference is titled “Multiculturalism & the American Muslim Consumer Market” and will be held on October 29, 2011 at the Hyatt Regency in New Brunswick, NJ. Last year’s conference was themed “Charting the Landscape” and drew a crowd of over 400 participants.