USA: Another Big Retail Win for Saffron Road

Brand Wins National Distribution in Ahold – with U.S. banners Stop & Shop, Giant, and Giant Carlisle

Ahold, the Dutch conglomerate, is the #3 food retailer in the U.S. and has globally $40 billion in sales in over 3,000 stores, including supermarket banners Stop & Shop, Giant, Giant Carlisle, Peapod, and Martin’s, authorized shelf placement of Saffron Road into over 500 of their stores.

Starting from October 2012, these stores will initially stock up to four frozen entrée products: Chicken Tikka Masala, Lamb Saag, Chicken Pad Thai and Lemongrass Basil Chicken. This gives Saffron Road nearly 1900 new points of distribution! This latest stellar success by American Halal / Saffron Road enhances the Company’s total store count to over 6,000 stores.

CEO, Adnan Durrani commented by saying, “The most successful natural food brands are actually built in the mainstream supermarket retailers and leading natural food markets. Our sales team has been very methodical at cherry picking the elite tier of top supermarket chains and natural food markets to sell into and our patience and diligence is now going to reap huge rewards. We are very proud of our success at securing one of the premier global retailers, Ahold, for our World Cuisines.”

Executive Vice President, Jack Acree, added on by saying, “Ahold is a dominant player in the Northeastern US and they fill an important slot in Saffron Road’s distribution grid. This will give Saffron Road access to a whole new group of Natural and Halal shoppers.”

About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free.  Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local andglobal community, embodying a socially conscious company ethic as well as setting the standard for premium quality World Cuisine.