On October 29th, hundreds of national and international corporate executives, marketing and advertising experts, and researchers will attend the third Annual American Muslim Consumer Conference in New Jersey. Leading companies ranging from specialties in media to food, such as: Wal-Mart, CNN, Best Buy, Ogilvy and Mather, Thomson Reuters, Saturna Capital, Pepsi, and Edible Arrangements, are interested in learning how they can better produce products to serve the needs of ethnically diverse Americans, including Muslims.
From developing halal loans to better representing Muslims in the media, mainstream and niche companies are very interested in learning more about the American Muslim market and will converge together this year around the topic, “Multiculturalism and the American Muslim Consumer Market.”
Last year’s conference marked a great milestone in the progress of halal certification procedures in the U.S. The American Halal Association agreed that ISNA should take the lead on developing a U.S. Halal Accreditation Board in the U.S. to standardize the halal certification standards and procedures in the U.S., train producers in the standards, and improve consumer confidence that what they purchase, such as zabihah meat, has been produced in a halal manner from the farm to the plate.
ISNA leaders will participate in this year’s conference to serve as resources for attendees on the newly developed U.S. Halal Accreditation Board and to also provide information promoting the economic empowerment of the Muslim community.
For more information of this fast growing market watch: