USA: Ethnic Food Markets are Expanding

Sacramento : CA : USA | Apr 14, 2011

By AnneHart – All Voices

How Would You Like to Generate and Market Ethnic Food Market Reports Online for a Living? Ethnic Food Markets are Expanding.

If you enjoy discussing and researching food trends, you can earn thousands of dollars at home online generating and marketing ethnic food market reports on your computer and selling them for more than $3,000 each to industries. The ethnic food market is expanding dramatically to fill the needs of diverse cultures in the US as well as fulfill the food requirements of immigrants and the children of immigrants keeping food traditions from the culture. This not only extends to human food but to pet foods as well.

You’d be surprised as what these reports sell for online. And some of the information you’d gather from your report comes from government reports, studies, and publications.

The business could be done entirely at home online. You do your research, generate a report, and email it to the customer after the client pays you, for example, online through PayPal or through a credit or debit card.

Here’s how it works. First you research the most current information your potential customer might need on the ethnic food industry. You begin by writing to or talking to owners of stores and online services that import, develop, process, or sell ethnic foods, including recipes. You talk or write to the manufacturers of packaged foods that sell to a wide ethnic market.

The starting point begins with market research. Then you collect the facts into reports. The goal of such a business is to provide insight for clients looking for insight as well as hindsight. The market trends figures provide the hindsight. Your clients follow the money.

You’ll have to provide six categories of information. These would be 1. analyses, 2. product and market trends, 3. new opportunities, 4. projections, 5. sales figures and information, and 6. marketing strategies. The goal of these reports you could generate would be to analyze trends so clients would be able to get a handle on foresight. So your strategy would be to provide insight, hindsight, and foresight by showing clients the trends, sales figures, and marketing strategies.

It’s all about food. But for what informational and how-to details would your clients be willling to pay you $3,000 per report? They’d pay that amuch for specific details on 1. market share, 2 . segmentation, 3. size and growth, including projected growth of the USA’s ethnic food markets. You’re going to have to put facts together in a report and sell the report as a package deal for various prices ranging from more than $2,000 to more than $3,000 for each report. And you’ll sell to industry, not to general consumers looking for food information.

What industry wants to know from you in a report on ethnic food is the latest information. When it comes to selling, marketing, and promoting ethnic food in the USA, you’ll have the research the most up-to-date information on Latin and Asian foods and ingredients that go into Latin and Asian foods.

This includes finding the most current information on the most calescent spice trends. One of your best selling points would be if you developed reports targeting global flavor profiles.

For example, a report could emphasize what ethnic foods, or going into more depth, what flavors, are selling world wide. You could generate reports on whether more packaged foods or food ingredients are sold in the USA or globally, or what the sales figures and trends are regarding cooking a specific type of ethnic food in the USA.

Read marketing and trend reports that already are selling widely in the food industry, including the government reports and statistics. Your reports would research the newest facts and explain to customers what ingredient, food, or trend in eating at home or at restaurants is heating up American palates along with what ingredients to make those foods are being sold at supermarkets, ethnic groceries, online, and through health food stores.

With new immigrants groups that weren’t in the USA in large numbers 50 years ago, comes grocery stores to fulfill the cooking and eating needs of not only those immigrants and their grandchildren, but also to please American palates not of that ethnic group. For example, what are the newest trends in Asian foods that are eaten by non-Asians in the USA and overseas?

What are the marketing trends and sales like regarding Middle Eastern foods, Latin American foods, and Slavic foods consumed by people inside and outside of the corresponding ethnic group? Are Latin-American foods best marketed on TV and radio stations broadcast in Spanish? How many non-Latin Americans are buying and consuming Latin-American food products, fresh produce and meats, packaged foods, or separate cooking ingredients and publications?

Kosher foods and Halal foods both are bought by the increasing Muslim populations in America, especially in the Midwest (Dearborn, Michigan for example). New, Halal food industries are increasing in areas where there are Muslim neighborhoods with persons from a wide variety of nations, for example, Indonesia, the Middle East, the Caucasus Mountains, parts of Eastern Europe, Central Asia, including Pakistan, Afghanistan, and parts of India. A variety of cultures are interested in buying Halal food. And Kosher food is bought by persons from a wide variety of backgrounds that prefer Kosher foods for spiritual or individual reasons.

When it comes to specialty pet foods, there’s the ethnic pet food market to explore that grew out of demand from the ethnic human food industry. What manufacturers sell ethnic pet foods? You might research this industry. One example would be to generate current informational reports on ethnic pet foods.

Some veterinarians claim that feeding slaughterhouse wastes to animals increases their risk of getting cancer and other degenerative diseases. As a result, natural and organic pet food manufacturers have been increasing in number, including manufacturers offering Kosher pet food for dogs and cats and organic food for dogs and cats.

For example, the market for kosher dog and cat food is expanding. Kosher-meat based pet food products have the US Patent number, 6277435. A pet food composition is provided for domesticated cats and dogs which contains from about 15 to 60 weight percent of kosher meat.

According to the Free Patents Online site, The composition of kosher pet food further includes a source of carbohydrates, a source of fiber, and a source of fat. The pet food composition is fed to domesticated cats and dogs for which a kosher diet is recommended for health and/or spiritual reasons.

Kosher Pets is the only patented dog food endorsed for use in a kosher home. Foods are made with human-grade ingredients such as liver, vegetables, chicken, and olive oil. KosherPets’ foods and treats for dogs are rich in essential Omega-3 and Omega-6 fatty acids and probiotics; while being free of added hormones, antibiotics, or artificial preservatives. Kosher Pets also offers a special “Kosher for Passover” line of pet food.

There’s a reason why these specialized dog and cat foods are made for special holidays. According to the site, “Probably the most significant observance related to Passover involves the removal of chametz. Chametz includes anything made from wheat, rye, barley, oats and spelt. Not only is it forbidden to eat chametz during Pesach; but it is also forbidden to derive benefit from it by feeding it to pets! KosherPets’ KfP products will keep you in the clear.”

The Kosher dog food market has thrived for more than 30 years. For example, you can research an article on kosher-style dog food manufacturing, “Renicom’s Mother Klein’s Kosher Style dog food“, Advertising Age, p. 24, Feb. 26, 1979. There are several dog and cat food manufacturers that produce kosher food for pets (dogs and cats), for example Wheeling, Illinois-based Evanger’s Dog and Cat Food Company that produces a line of wet kosher pet food. Evanger’s doesn’t use any grains as fillers.

According to an April 13, 2003 article, “Observe: Kosher Food for Your Pet,” published in the Chicago Tribune (online edition) by William Hageman, Evanger’s received “the endorsement of the Chicago Rabbinical Council and began selling the food in December” of that year. “The biggest seller has been the chicken flavor (ingredients: whole dressed chicken, water for processing).”

Other kosher dog foods include chicken rice dinner; beef; beef, chicken and liver; lamb and rice dinner; and chopped turkey. There’s also a kosher seafood dinner for cats. Ethnic food markets go back in time and are thriving today. Also see the article, “The challenge of keeping kosher,” Stephen Bennet, Progressive Grocer, vol. 69(8), p.149(3), Jul. 1999. You might open a report-generating business specializing only in specialty foods.

Check out the Specialty Food Magazine site. There is a wide variety of cultures, each with a specialty ethnic food. Then there’s the holistic food markets, the vegan and vegetarian, the organic, special diets markets, cheeses, wines, beers, and the multi-ethnic spices and herbs markets. It’s difficult to run out of constantly current material on human or pet food markets. With increasing Hindu, Buddhist, and Muslim communities and ethnic specialties in food, there are the Halal food markets as well to research and also Indian, Thai, Carribbean, Cajun, and Latin American spices, herbs, and foods.

On researching the Halal markets, see Tom’s of Maine that offers, with product certification, both Halal and Kosher foods. Halal is an Arabic word meaning lawful or permitted. Since 2006, all Tom’s of Maine products have carried the Halal endorsement, which certifies that they are made in accordance with Islamic guidelines under the supervision of the Islamic Food and Nutrition Council of America (IFANCA).

Also, Tom’s of Maine products have carried the kosher certification since 1990. Most of their products are manufactured under the supervision of the Kashruth Division of the Union of Orthodox Jewish Congregations and are certified as kosher and pareve. Their site notes,”that only our deodorants are kosher for Passover, and that some new products may not yet bear the OU Kosher symbol.”

If you’re looking for an ethnic guide to the USA Muslim food market, check out The site reports that it’s the world’s largest guide to Halal restaurants and products where the viewer can find nearby Halal food. Globally, more Halal groceries, food distributors, and restaurants are opening, especially in the UK. For example, Subway sandwich franchise has successfully operated halal-only versions of its stores in the UK. has grown worldwide from its North American roots. The site notes that it also serves English speakers/travellers or those for whom English is not a primary language. According to the site, “there are millions of Muslims around the world who are unable to use an English site or would simply prefer it in their native tongue.” The site reports it is “now ready to open up our first few non-English language sites to beta testing.”

Specializations in any one area of ethnic food offers a wide variety of choices. You might open a specialty generating marketing reports service focusing on European foods, including the latest generation of artisan cheeses from Switzerland. You could focus on cheeses that are very popular worldwide such as the traditional alpines. These cheeses offer a variety of taste experiences and promising sales opportunities for which you might generate reports.

Another field of ethnic foods to emphasize is the modified Mediterranean diet foods, or check out the Greek, Russian, Ukrainian, Polish, or Scandinavian food ethnic markets. Which markets are expanding? The Asian and Latin American ethnic food industry is growing rapidly.

You could emphasize Asian foods such as Indian foods, herbs, and spices, Japanese or Chinese, Thai, Indonesian, Pacific Islands, Philippines, Vietnamese, Korean, or foods from Australia and New Zealand. Some smaller groceries in the USA feature foods from the UK. Others have African foods or African American, Cajun, Tex-Mex, or any other ethnic group that wants traditional food ingredients or foods in the USA.

Focus on an area of expanding sales. Your research will tell you which ethnic food area is expanding the fastest at a particular time.

Pick your ethnic food specialty, and research as many possible aspects of that market with a focus. Then generate a report that will give people in the ethnic food industry information that they can’t find anywhere else without the same research effort you’ve done. That’s what makes the reports worth several thousands dollars each.

The most important points: the information has to be current, not yet in the media, and offer practical guidelines. The benefits you offer clients is to give sales figures, trends, and other new information so your clients won’t get blindsided early on by making the wrong choices.

Clients from the food industry will buy your reports if your current information helps them solve problems and resolve issues. Executives in the food industry want a system. And they want to see measurable results.

Sometimes such reports become “frontloading ancillaries” that is, like trade journals and industrial newsletters summarizing bits of information. But reports are more in-depth. They have to be different in that they are more current and contain much more information than what’s in a newsletter or trade journal article.

Informational reports have to contain guidelines that readers easily can follow step-by-step. Clients want to know trends, changes, what sells best, and how to solve problems when it comes to what food is safest and healthiest. Include the ethnic foods cookbooks and publications.

The only way to write a report based on your own research is to read industrial reports that you can find in online databases and in the industrial section of public libraries and university libraries. More information can be obtained from trade associations and the government. But your information has to be more recent and be more in depth if a client is willing to pay thousands for one marketing and trends report with up-to-date figures, trends, and facts.

You also find information from the food industry. Sometimes you’ll have to call manufacturers and look at their own marketing reports. Interview people that study business trends in ethnic foods.

Go to the trade shows and talk to vendors. For example, carrot ice cream is popular in Japan. Could it sell in the USA? Curry carrot ice cream is gaining popularity in New York, in homes, would it do well commercially if sold in stores? See the book, Asian Ice Cream for You and Your Kids by Arron Liu.

Would almond-based non-dairy frozen dessert sell well in supermarkets as almond milk, rice milk, soy milk, and nut milk are selling great currently across the country? What specialty and special-diet products are being offered in some US supermarkets, such as no-salt added canned wild salmon?

When will specialty and special-diet foods be available in all areas? What are the trends and sales figures on these products?

For example, pomegranate in jars have sold for years in Middle Eastern-style groceries in the USA, largely unnoticed by the general American public until reports of health benefits of pomegranate juice emerged in the media based on scientific studies. Now major supermarkets carry several brands of pomegranate juice. It’s not only found in ethnic groceries anymore.

Besides having a line in supermarkets, the organic fruit farms also sell pomegranate juice online, pomegranate extract, and other types of pomegranate. Another area to research is the snack food market, including ethnic snack foods and ingredients.

If you research the correct sources of current information, you could keep finding new trends to generate reports. Pay attention to the changing economic scenes. You might specialize in ethnic food for humans or pets. In addition to ethnic food markets, there also are the holistic food markets for people. There’s also an expanding market for holistic food featuring canned food for dogs and cats. Read the trade journals in your specialty before you look for any other information.

Some examples of manufacturers of specialized dog food include the Holistic Animal Care brand, Azmira Nutritionals Canned Dog Formula. Azmira was voted “Best Canned Food in the Whole Dog Journal” August 2000 and 2001. Another brand, Evanger’s also sells to an international food market as well as in the USA. Read the April 25, 2005 Chicago Tribune online article, “Dogs Participate in Passover Seder.”

Getting back to the ethnic food market for humans, it’s widely expanding to cater to the diverse tastes nationally and globally. So there’s room for you to specialize in any one aspect or cover several of the ethnic food markets when you generate reports for the industry.

Look at the Ethnic Food Market Reports below offered by The Packaged Facts Collection. You can open a home-based online business researching any aspect of the food markets and generate reports that you sell online to customers in the industry.

Attend the expos and trade shows to look for vendors and manufacturers that could become your potential clients. Here’s what the Ethnic Food Market Reports from The Packaged Facts Collection offers to clients. If you want to generate reports for the food industry on any aspect of it, ethnic or other, realize that the question will come out as to what you’ll charge your clients. Don’t understimate the amount of research that goes into your report. Information has to be so new that the media haven’t reported on it yet. See the site, Published Price MarketTrend: Kosher- and Halal-Certified Foods in the U.S.

MarketTrend: Kosher- and Halal-Certified Foods in the U.S. delivers an in-depth analysis of the market for kosher and halal foods in the United States, with an emphasis on opportunities in the mainstream market. The report discusses the many similarities between kosher and halal foods: Both involve | more… Search inside this report. Also see the site, May 1, 2009 $2,750.00 MarketTrend: The U.S. Market for Chef- and Foodservice-branded Food Sold at Retail

The popularity of celebrity chefs and restaurant culture among consumers continues to grow, driven in large part by the dominance of food-related media, such as television programming, magazines and websites, and cookbooks. The big question is whether consumers will even give a hoot about brand mystique in the midst of | more. See the site, May 1, 2009 $2,500.00 Snack Foods Culinary Trend Mapping Report:, Vol. 5, No. 6.

Time-crunched Americans are snacking more than ever, and in a serious way. In lieu of more traditional meals, consumers are turning to snacks as meal stand-ins — oatmeal bars and bottled smoothies in the car for breakfast; a container of yogurt and a handful of nuts at the desk for | more. Search inside this report. Also see, Apr 1, 2009 $3,300.00 Frozen Foods in the U.S., 2nd Edition.

To stretch their food dollars, cash-strapped consumers have been reining in their spending and changing the way they shop. Many are trading down—going to restaurants less often for dinner, reconsidering which products really are necessities, and switching to brands and product types with higher perceived value. | more. Search inside this report.

See, Apr 1, 2009 $3,600.00 Olive Oil in the U.S., 3rd Edition. Olive oil has long had a treasured place in the minds and hearts of the many civilizations and cultures throughout the Mediterranean. The Greek poet Homer referred to it as “liquid gold.” But today, it is a premium global commodity treasured on all continents partly for its historical mystique. | more. See the site, Apr 1, 2009 $2,250.00 Latino Foods: The Next Wave Culinary Trend Mapping Report.

Do you remember what you were doing when you first heard what is now a very famous factoid? Way back in 1992, Packaged Facts revealed a tantalizing bit of data: That year, American shoppers would spend more on salsa than on ketchup. That offered a vivid way of thinking about | more. Search inside this report. See the site, Feb 19, 2009 $3,300.00 Food Flavors and Ingredients Outlook 2009.

The dramatic economic events that unfolded on the world stage in 2008 were accompanied by fear, sheer panic and the realization that it is impossible to isolate serious problems on Wall Street from those on Main Street. With this as the backdrop heading into 2009, perceptions of the health | more. Feb 1, 2009 $2,950.00 Foodies in the U.S.: Five Cohorts: Foreign/Spicy, Restaurant, Cooks, Gourmet and Organic/Natural.

For food aficionados, food offers much more than nourishment. It offers a framework through which they can build relationships, make new friends, explore the world and even examine which behaviors are ethical. They use food to define who they are in greater society. The term foodie , which first appeared..See more. Check out this site, Jan 1, 2009 $4,000.00 Foodies in the U.S.: Foreign/Spicy Foodies.

For food aficionados, food offers much more than nourishment. It offers a framework through which they can build relationships, make new friends, explore the world and even examine which behaviors are ethical. They use food to define who they are in greater society. The term foodie, which first appeared in…| more. Search inside this report.

Jan 1, 2009 $1,999.00 Where Are They Now: A Look Back Culinary Trend Mapping Report

After four years of exploring the food world, it was time to revisit the many trends identified and profiled in the Culinary Trend Mapping Report to see how they have moved along the Trend Map. Most of the trends spotted years ago have made the kind of progress the Report | more…

Apr 1, 2008 $3,000.00 Hand-Held Foods Culinary Trend Mapping Report. Convenience has been a driver of portable food innovations for centuries. Meat pies, for example, existed in pre-medieval times, one of the earliest forms of food to go. Even Romans were able to buy “fast food” on the street. So, it’s not surprise that consumers are continually seeking solutions for | more. Search inside this report. Also see: Jan 30, 2008 $2,250.00 MarketLooks: The U.S. Market for Hispanic Foods and Beverages.

AnneHart is based in Sacramento, California, United States of America, and is Anchor for Allvoices