USA: Midamar Sponsors Middle East Franchise Expo in Dubai, UAE

Midamar directors will present on 40 years of Supply Chain Management – 10 Key Lessons Learned

1814MidamarHFad14F(Cedar Rapids, Iowa) Midamar Corporation, is sponsoring the Middle East Franchise Expo on 21 and 22 October at the Convention Centre, Jumeirah Beach Hotel in Dubai UAE. This year’s forum promises to deliver information and unique insights into the international franchise industry. The program also includes ample opportunity for networking with international brand managers and investors.  This year 12 awards will be presented at the conference to innovative companies by The Middle East and North Africa Franchise Association (MENAFA).

In celebration of Midamar’s 40th Anniversary, on October 21st at 3:30pm Sara Sayed, Midamar Marketing and Communications Director and  Alaa Kamal, Midamar Regional Director for the Middle East will be presenting a historical documentary about Midamar and speaking on Operations & Logistics ‘40 Years of Supply Chain Management – 10 Key Lessons Learned’.  For decades, Midamar has been managing international supply chain operations and supplying Halal food products for top USA restaurant concepts. Sara Sayed, explained, ‘For international franchise operations, we’ve learned that your pipeline is your lifeline, and at Midamar we help both franchisors and franchisees in the region receive a seamless flow of supplies.  At the conference will share interesting anecdotes and lessons learned over the past 40 years’.  Both company directors will be available to answer questions and advise on international supply chain and logistics issues throughout the two day conference.

This year’s conference also includes an impressive line-up of international industry experts providing insights for franchisees and franchisors in the region. Expo Director  and Conference Organizer, Kit Brinkley, of World Franchise Associates (WFA) commented ‘Our distinguished speakers bring years of franchising expertise to the table, providing invaluable insights to potential investors seeking advice on strategies to create a successful franchise brand’.

Brinkley continued ‘The Middle East Franchise Expo in Dubai presents an ideal opportunity for serious investors wishing to add to their portfolio or for those seeking to build a successful network across the region.’

Franchising professionals and investors who are interested in attending the event can contact WFA directly or register their interest via the World Franchise Associates website: