USA: Muslim Consumer Lifestyle Brand Haute Hijab Raises $2.3 Million

By Annie Baker –

Haute Hijab, a New York-based direct-to-consumer fashion and lifestyle brand for Muslim women, has announced it raised $2.3 million seed financing led by Cue Ball. Ludlow Ventures, Sinai Ventures, Maveron, Muse Capital, AngelList, and The Helm also participated in this round. With this funding round, Haute Hijab is going to accelerate growth and extend its competitive lead worldwide.

As Haute Hijab is considered the leading U.S. hijab brand, it offers a wide variety of high-performance fabrics, styles, and designs. And the company has developed an engaged online community of Muslim women to celebrate and empower “the hijab-wearing woman.” Plus Haute Hijab recently introduced the “Ultimate Underscarf,” which a garment wore under the hijab.

“We are pleased to welcome a new group of investors as partners in our mission to empower Muslim women,” said Haute Hijab co-founder and CEO Melanie Elturk in a statement. “Haute Hijab is entering an exciting phase of growth and innovation. We look forward to using this capital infusion to build the first digital-native Muslim cultural lifestyle brand across the globe.”

According to The Guardian, the Muslim middle class is expected to triple to 900 million by 2030. Haute Hijab is aiming to become the first global hijab brand that Muslim women can rely on as the average Muslim woman wears up to four hijabs per day and own over 100 hijabs total.

Elturk has more than 20 years of experience in sourcing, styling, and selling hijabs. And Elturk used to work as an international attorney specializing in civil rights law. And Haute Hijab co-founder and COO Ahmed Zedan has more than ten years of experience in performance marketing.

“Cue Ball invests in category-defining and culturally-shaping ideas, and Haute Hijab fits that description perfectly,” added Cue Ball managing partner Tony Tjan. “Melanie and Ahmed are building a purposeful company that not only outfits but also supports and empowers Muslim women across all areas of their lives.”