Brazilian
Halal exports to the Middle East are expected to exceed USD 6.38
billion in 2008, as the demand for beef meat and poultry continues to
rise in the region. Industry reports have revealed that 33 per cent of
Brazilian poultry and 40 per cent of its meat production are being
supplied to the global Halal market, which is largely concentrated
within the region. In line with their aims to leverage the booming
Halal industry, more than 15 Brazilian companies have announced their
participation at the second ‘Halal Expo 2008’, the definitive event for
‘Halal’ industry in the region, which will run from November 24 – 26,
2008 at the Crowne Plaza Hotel in Dubai.
As
one of the biggest exporters of halal meat in the world, Brazil
maintains a substantial percentage of its production to cater to the
Halal market, approximately 70 per cent of its exports of 1 million
frozen chickens goes to over 100 countries are Halal-certified. Most of
the country’s Halal products are being shipped to GCC countries, with
reports revealing that USD 1.4 billion worth of chicken has been
exported from January to August 2008 to the Middle East – an increase
of 66 per cent over the same period last year. In addition to meat and
poultry products, Brazil has also emerged as a major source of other
Halal-certified consumables in the region such as coffee, chocolate,
biscuits, fruits, and juices, which will showcased during this year’s
event.
“In the first eight months of 2008, Brazilian
shipments of Halal products to the Middle East have totalled 756 tons,
which reflects a 17 per cent rise compared to the same period last
year,” said Francisco Turra, Executive President, Brazilian Poultry
Exporters Association (ABEF). “This considerable increase in shipment
of Brazil-produced Halal products to the Middle East has driven us to
work towards fully leveraging this market by increasing the visibility
of Brazilian food and beverage products. We have identified the ‘Halal
Expo 2008’ as an important gateway to take us to the centre of the
potential-laden regional and global Halal market, and we are looking
forward to showcasing top-quality Brazilian Halal-certified products to
buyers from the Middle East and UAE food and beverage sectors during
this high profile event.”
The
Brazilian Poultry Exporters Association (ABEF) has confirmed that the
Middle East is still the main destination for Brazilian chicken
exports, followed by Asia, which imported 632,000 tons of products
valued at USD 1.3 billion. Among the region’s top economies, the UAE
has emerged as one of the major Halal industry hubs, importing and
channelling an estimated AED 550 million worth of Halal merchandise
annually. In line with this, event organisers Orange Fairs & Events
has decided to stage the event in Dubai for the second time, which is
also set to feature ‘Sabores de Brasil’ (‘Brazilian Flavour’) to
encourage new clients to taste and experience Brazilian products.
“The
Gulf region as a whole has a huge requirement for Halal food, which
presents global producers and suppliers an outstanding opportunity to
expand their business to new heights. We are proud of the growing
popularity of ‘Halal Expo’ among the world’s top producers of Halal
products, and we are confident that this year’s event will reflect a
considerable growth from last year’s achievements. As one of the
leading Halal product exporters to the region, Brazil is seeking to
showcase the credibility of Brazilian products in Halal market through
this event, which reiterates its own integrity as a high impact
business and networking event,” concluded Raees Ahmed, Director, Orange
Fairs & Events.
At
present, 51 global companies from 17 countries have already confirmed
their participation at ‘Halal Expo 2008’. The organiser is also
expecting to welcome more than 80 international exhibitors from
Australia, Argentina, Brazil, Brunei, Bosnia, Canada, China, Egypt,
France, India, Indonesia, Iran, Jordan, Netherlands, Pakistan, The
Philippines, Turkey, Thailand, Malaysia, Singapore, KSA, UK and the
UAE. In addition, representatives from government bodies such as
Ministry of Industry and Primary Resources, Brunei Darussalam,
including several regional and international Halal certification
authorities, chambers of commerce, and international Halal associations
have also confirmed their presence.
© 2008 Mena Report (www.menareport.com)
Brazilian
