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Category: Branding & Marketing

UAE: Expo 2020 teams up with Informa to attract world-class business and entertainment events

| 27/11/2019
UAE: Expo 2020 teams up with Informa to attract world-class business and entertainment events

Visitors, exhibitors and delegates will be able to combine the full suite of Expo 2020 visitor experiences with DEC events, summits, seminars, product launches, networking opportunities and meetings.

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Italy: Turin Islamic Economic Forum

| 27/11/2019
Italy: Turin Islamic Economic Forum

Dubai Islamic Economy Development Centre Supports Fourth Edition of Turin Islamic Economic Forum as Strategic Partner & in Collaboration with Dubai Culture.

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Malaysia: MIHAS 2020 to Drive Malaysia’s Sustainability Agenda among Businesses

| 25/11/2019
Malaysia: MIHAS 2020 to Drive Malaysia’s Sustainability Agenda among Businesses

KUALA LUMPUR: World’s largest halal trade fair, the Malaysia International Halal Showcase (MIHAS) 2020, is set to host Malaysian and global Halal-based businesses at its 17th edition from 1 to 4 April 2020. In this edition, MIHAS will be facilitating the promotion of sustainability practices among Halal-based industry players. Themed as “Expand Your Halal Horizon”, […]

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USA: PepsiCo drops Quaker Oat Beverage less than a year after launch

| 16/11/2019
USA: PepsiCo drops Quaker Oat Beverage less than a year after launch

While oatmilk was an obvious category to enter for Quaker, a trusted brand synonymous with oats, Quaker Oat Beverage has been discontinued less than a year after launch.

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Singapore: The new M&S range destined for Asia

| 12/11/2019
Singapore: The new M&S range destined for Asia

The firm’s franchise partner in Singapore, Hong Kong and Dubai, Al-Futtaim, has confirmed it will offer the M&S halal range in its markets, although it is unclear if the arrangement will include Hong Kong.

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UAE: Global Launch of the State of the Islamic Economy Report 2019/20

| 11/11/2019
UAE: Global Launch of the State of the Islamic Economy Report 2019/20

DinarStandard said halal products attracted the lion’s share of investments, accounting for 54% of deal value, followed by Islamic finance at 42% and 4% in Islamic lifestyle, mainly in modest fashion and Muslim-friendly tourism.

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Wahed Invest Launches in Malaysia

| 31/10/2019
Wahed Invest Launches in Malaysia

Wahed Invest announced the launch of Malaysia’s first Islamic digital investment platform.

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UK: M&S Launches Market-First Own Label Halal Prepared Meal Range

| 30/10/2019
UK: M&S Launches Market-First Own Label Halal Prepared Meal Range

M&S Food claims this is a first for a major UK retailer and will tap into growing demand for such products.

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UK: HalalBooking Attracts International Investment with a $50 Million Valuation

| 25/09/2019
UK: HalalBooking Attracts International Investment with a $50 Million Valuation

The first half of 2019 has been very successful for the online search and booking platform, with more than 60% growth in net revenue compared to the same period in 2018.

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Indonesia 4.0: Food industry tech and innovation to play ‘huge’ role in country

| 23/09/2019
Indonesia 4.0: Food industry tech and innovation to play ‘huge’ role in country

The F&B industry will be a key driver of the country’s economic development, especially in terms of processed food and beverage products.

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Modanisa targets first Turkish unicorn status with Muslim womenswear

| 19/09/2019
Modanisa targets first Turkish unicorn status with Muslim womenswear

The business has tapped into a global market of Muslim consumers with growing purchasing power.

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UAE’s food labelling move a boost for healthy living

| 14/09/2019
UAE’s food labelling move a boost for healthy living

The labelling policy, which was approved by the UAE Cabinet last week, is premised on the use of the colours red, amber or green to symbolise the nutritional status of the food.

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Opinion: Halal consumerism from a wider perspective

| 05/09/2019
Opinion: Halal consumerism from a wider perspective

Muslim consumers are looking for the halalness in their fashion, tourism, pharmaceuticals, cosmetics, media and entertainment as well as other service sectors, such as logistics and financing.

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Indonesia: High duties hit halal exports to OIC countries

| 04/09/2019
Indonesia: High duties hit halal exports to OIC countries

Indonesia has a huge potential of halal exports including food products, medicines, cosmetics, and Muslim garments that has yet to be fully explored.

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Food is ‘getting cool’: Nestlé CTO Stefan Palzer’s top 7 predictions on the future of food

| 04/09/2019
Food is ‘getting cool’: Nestlé CTO Stefan Palzer’s top 7 predictions on the future of food

The continued growth of social media, meanwhile, is changing how food is marketed. The need for novel, diverse food offerings is becoming increasingly important.

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Opinion: Veggie burgers were living an idyllic little existence. Then they got caught in the war over meat.

| 31/08/2019
Opinion: Veggie burgers were living an idyllic little existence. Then they got caught in the war over meat.

As plant-based meat goes from an afterthought to a financial juggernaut that aims to change how most people eat, the opposition has suddenly awakened.

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USA: KFC Is Testing Plant-Based Fried Chicken

| 29/08/2019
USA: KFC Is Testing Plant-Based Fried Chicken

The vegan KFC menu option will be sold as chicken nuggets with a customer’s choice of dipping sauces, or boneless wings tossed in either Nashville Hot, Buffalo or Honey BBQ sauce.

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Ground shifts in Indonesia’s economy as conservative Islam takes root

| 28/08/2019
Ground shifts in Indonesia’s economy as conservative Islam takes root

The number of conservatives is now growing and more companies have embraced Islamic branding and marketing.

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Ethical fashion trends: Sustainability leads Twitter mentions in Q2 2019

| 25/08/2019
Ethical fashion trends: Sustainability leads Twitter mentions in Q2 2019

GlobalData tracks the top 100 influencers in ethical fashion via its Influencer platform.

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