Category Archives: Branding & Marketing

Opinion: How Dubai can build the world’s greatest Halal brands
03/03/2019

And what does Dubai do best? Build the world’s greatest brands by Muslims and non-Muslims ...

Malaysia: China’s participation in MIHAS 2019 not affected by US-China trade war
03/03/2019

Malaysia could provide an alternative to the Chinese importers affected by the 25 per cent ...

Opinion: Muslims, the world’s last great untapped market
02/03/2019

From halal mozzarella to smart hijabs, faith-driven consumers are demanding products that dovetail with their ...

Halal Expo Canada 2019 and HDC announce Media Partnership for WHC2019
28/02/2019

With this media partnership, both organizations will leverage from the marketing opportunities each party has ...

Australia: Woolworths becomes first supermarket to make own-brand halal food
28/02/2019

The Director of Buying said that because halal food is religiously sensitive, the company wanted their ...

Malaysia: SimplySiti eyes 50% sales growth on higher exports
27/02/2019

SimplySiti Sdn Bhd aims a 50% year-on-year (YoY) sales growth as it looks to expand ...

UK: Supermarket to become UK’s first to make it mandatory for suppliers to tell shoppers where their ingredients are sourced from
26/02/2019

Midcounties Co-operative in Bourton-on-the-Water, Gloucestershire, will make it mandatory for suppliers to prove and publish where ...

Malaysia: CIMB Islamic aims to help local halal players scale globally
26/02/2019

The bank today announced that it has partnered with local cosmetic company SimplySiti Sdn Bhd ...

Interview: Most Ferrero chocolates Halal-certified, all factories to be Halal
25/02/2019

“We, as a company, anticipated Halal. We knew that we needed to do this now ...

Pakistan: Imported food items’ labels must be in Urdu & English
23/02/2019

The importers are notified that the consumer packaging of the imported food items should have ...

Opinion: How is Muslim beauty redefining the Asian cosmetic market?
19/02/2019

Florence Bernardin explains the growing importance of Malaysia and Indonesia in the global beauty market. ...

UK: Leading British Plant-Based Firm goes Global
18/02/2019

This launch coincides with a seismic shift in global meat consumption and growth in the ...

USA: Muslim Consumer Lifestyle Brand Haute Hijab Raises $2.3 Million
13/02/2019

With this funding round, Haute Hijab is going to accelerate growth and extend its competitive ...

Growing preference for ‘instant noodle trips’, non-OIC destinations and other Muslim travel trends
12/02/2019

‘Rising authority’ of women when planning travels is one of the trends that will change ...

Opinion: Meet the halal beauty brand looking to appeal to consumers regardless of their religious beliefs
11/02/2019

Launching in the UK this June, Shade M will start with 16 shades of liquid ...

Opinion: Why fashion brands must try harder to capture the ‘Muslim pound’
11/02/2019

This diverse, global and super savvy customer base are increasingly characterised by a desire for ...

UAE: Is there a role for startups in the Islamic economy?
04/02/2019

In the UAE, Goodforce Labs is one of the few incubators helping startups across a ...

India: Britannia unveils new logo as ‘global total foods company’
01/02/2019

Britannia acquired two companies, UAE-based Strategic Food International Co (SFIC) and Oman-based Al Sallan Food ...

Opinion: 7 trends expected to shape the next phase of Halal travel sector
31/01/2019

Here are some main trends that marketers should know about the halal travel sector to ...

Opinion: Corporate Halal reputation needs to be on the top agenda for companies operating in Muslim Markets
30/01/2019

The Reputation Institute reported in November 2018 that nearly 84% of a company’s value is ...