Category: Branding & Marketing
UK: Leading British Plant-Based Firm goes Global
This launch coincides with a seismic shift in global meat consumption and growth in the meat alternatives market.
USA: Muslim Consumer Lifestyle Brand Haute Hijab Raises $2.3 Million
With this funding round, Haute Hijab is going to accelerate growth and extend its competitive lead worldwide.
Growing preference for ‘instant noodle trips’, non-OIC destinations and other Muslim travel trends
‘Rising authority’ of women when planning travels is one of the trends that will change Muslim travel, the Mastercard-CrescentRating Halal Travel Frontier 2019 report says.
Opinion: Meet the halal beauty brand looking to appeal to consumers regardless of their religious beliefs
Launching in the UK this June, Shade M will start with 16 shades of liquid lipstick, before rolling out a full range of beauty products.
Opinion: Why fashion brands must try harder to capture the ‘Muslim pound’
This diverse, global and super savvy customer base are increasingly characterised by a desire for conservative clothing with genuine fashion credentials.
UAE: Is there a role for startups in the Islamic economy?
In the UAE, Goodforce Labs is one of the few incubators helping startups across a variety of sectors in the halal and Islamic industries.
India: Britannia unveils new logo as ‘global total foods company’
Britannia acquired two companies, UAE-based Strategic Food International Co (SFIC) and Oman-based Al Sallan Food Industries 10 years back.
Opinion: 7 trends expected to shape the next phase of Halal travel sector
Here are some main trends that marketers should know about the halal travel sector to stay ahead of the curve.
Opinion: Corporate Halal reputation needs to be on the top agenda for companies operating in Muslim Markets
The Reputation Institute reported in November 2018 that nearly 84% of a company’s value is now based on reputational factors.
SGS Helps Companies Access the Growing Global Market for Halal Cosmetics
This type of cosmetic product appeals not only to the Muslim Community but also people who see Halal cosmetics as wholesome.
USA: Midamar Corporation is partnering with Fauzia’s Kitchen Fun to produce a line of Halal frozen entrees
Initially, the line will have four of America’s favorite dishes: Macaroni and Cheese, Beef Biryani, Lasagna, and Salisbury Steak with Mashed Potatoes and Gravy.
Opinion: Why more businesses are taking advantage of the growing Halal economy
In recent years we have been able to observe a phenomenal growth in some economical sectors. One such sector is the global Islamic economy.
SalamWeb aims to promote ethical, Shariah-compliant web browsing
SalamWeb Browser features Qibla (prayer direction) compass, prayer timings, Salam News which is a custom news feed aggregated from verified news sources, and SalamChat.
Woolworths first supermarket in Australia to make own-brand Halal food
Woolworths director of buying Peter McNamara said the company made the move because of the increasing diversity of its customers.
UK: Islamic Economy Event To take place in Mayfair London
Algebra Consulting is organising a prestigious Islamic Economy Networking Event to take Place at The Arab-British Chamber of Commerce on the 22nd Jan 2019 in the heart of London. Get your invitation.
Malaysia: Local Halal industry needs a revamp
“We are not looking at the processes of halal certification that could give spin-off effects on investments,” Mohd Redzuan said.
Indonesia Wants to Make Halal Tourism a Thing
With an estimated growth of up to 20% per year, this global halal industry has become the fastest growing consumer segment in the world.
Indonesia wants to be Halal goods hub as demand soars
“The master plan will outline the strategy to develop Indonesia’s halal products,” Brodjonegoro said. “The point is, Indonesia must be the main player, not only the main market for global halal products.”
Marketing the Muslim Woman: Hijabs and Modest Fashion are the NewCorporate Trend in the Trump Era
By selling modest clothing or spotlighting a hijabi in an ad campaign, the U.S. clothing industry is beckoning Muslim women to be its latest consumer niche.
Switzerland: Discovery that Toblerone has converted factory in Bern to be Halal compliant
(Updated with responses) Toblerone’s certification outrages the Far Right. While the ingredients have not changed, the Toblerone factory in Berne, the Swiss capital, has received Halal certification.
