Food and retail groups, hotel operators, investors and trading groups are all welcome to attend the 2nd Annual International Food Franchising Forum at this year’s Gulfood Show, Dubai World Trade Centre. Midamar Corporation and World Franchise Associates (WFA) will provide franchising expertise and advice as speakers and panellists at the Gulfood Conference on February 27, 2011 from 10:00am-6:00pm.
Attendees will gain considerable insight into the opportunities and practical aspects of franchising in the Middle East and worldwide. As such, the panel discussion is aptly entitled, “International Franchising: Your Essential Guide.”
The Gulfood Conference entitled “Global Trends, Regional Opportunities… and how you can profit from them”, is a world-class learning programme, offering a platform for discussion and networking amongst world leaders in international food concept branding and development.
The Midamar-World Franchise Associates panel will enlighten the audience in practical matters of franchising such as the acquisition of brands, building a successful network, franchise agreements, legal matters, and financial planning. Midamar will discuss the sourcing and supply of Halal food and ingredients, accreditation, legal requirements and supply chain management.
“Midamar has more than 35 years of experience exporting certified Halal food products to food service customers around the Middle East and South East Asia. We are thrilled to be able to provide insight into current market opportunities for Gulfood participants,” said Jalel Aossey, Director of Midamar Corporation.
Midamar and WFA provide a single source full service solution to franchisors and investor groups from the creation of Franchisor prospectus offerings to customized supply chain solutions. Speakers and panelists include Paul Cairnie, Chief Executive Officer, WFA, Von Kennedy, Business Development Director for Midamar, Sary Hamway, President, Franexcel, and John Cohlan, CEO, Margaritaville. The panel will be moderated by the Chairman of WFA, Kit Brinkley.
Hamway explains, “The Middle East is identified as an area of particular opportunity. With a population of over 300 million, with the majority under the age of 25, the Middle East is currently the demographic with the most interest in new dynamic food concepts from North America and Europe.”
