DUBAI — A fresh concept in exhibitions and travel — Halal Tourism — is gaining ground in the region. Attracting
visitors and participants to the exhibitions is big business these days
as the demand for Halal products is on the rise.
Halal Islamic Shariah-compliant
products and services, with an estimated 1.8 billion world consumers,
generating as much as $2.1 trillion annually, is gaining more
popularity not only among Muslims but also among non-Muslims,
regardless of their ethnic, religious and cultural backgrounds,
according to industry experts who spoke to Khaleej Times.
Introducing
a new concept of ‘Halal Tourism’, the Al Jawhara Hospitality Group
(JHG) based in Dubai, brought on show the ‘Pure Rooms’ event, the first
of its kind in the Middle East that strictly adheres to Islamic
hospitality.
Hani
Lashin, JHG general manager said the group was following international
standards though offering totally Halal services. “No liquor is allowed
within our apartments and hotels,” Lashin said adding that the entire
foodstuff presented is Halal and contains no pork or unlawfully
slaughtered animals.
Observing
that some 60 to 70 per cent of the group’s customers are non-Muslims,
Lashin said the company follows a strict dress code and does not
tolerate allow for men and women to mingle or mix in public places,
offering separate cafeterias, restaurants and swimming pools.
The exhibition saw “Cham’ alal”, the first Halal champagne.
“Our
product, which is 100 per cent alcohol free, is certified by the Muslim
Institute of Meats and Food Processing Industry and manufactured by
UK-based Rothwell Drinks Company,” said Gacem Rachid, development
director.
The
new product, which was very tasty, would be available in the UAE at
affordable prices. “We are now looking for distributors for our ideal
beverage, which is suitable for small and big occasions,” he added.
Offering
the first Halal body care items, Sahfee Care exhibited
Shariah-compliant products, including shampoo, conditioners, shower
jell and body lotion.
P.
Driouech, developer of Sahfee Care, said all the items exhibited were
100 per cent Halal. “Our products, following three years of research,
are all free from animal extracts, alcohol and genetically manipulated
ingredients,” he stressed, adding that they were looking for
distributors in the region.
Joofri’s
Group exhibited Halal foodstuff and general items. “All our products,
including cleaning items, air fresheners, cosmetics and personal care
oils, are totally Halal,” said Muddasir Alam, a salesman, adding that
they were exhibiting the first Halal beer. “It is 100 per cent alcohol
free. However, it tastes like normal beer,” he noted.
Looking
for key players in the Halal Industry, Dr Zeniada, head of Halal Lab in
the Philippines, said she was very interested in participating in the
exhibition to share ideas and exchange information and experiences.
“Though
we are targeting both Muslims and non-Muslims, we cannot compromise on
the integrity of Halal products. Halal means the safest, cleanest,
healthiest and highest quality products and services,” she said.
Observing
that Halal was not only a religious phenomenon, but most importantly
scientific. “Scientific applications are necessary for competition in
the global market. We need to make our products competitive worldwide,”
she added.
