KUALA LUMPUR, 7 JUNE 2023 – The 19th Malaysia International Halal Showcase (MIHAS 2023) is generating very strong interest from the industry as global post-COVID economic recovery continues to gather steam, driven by interest from local and international companies focussed in various halal sectors.
Currently, 90% of the 1,500 exhibition booths are already taken up and it is now projected that MIHAS 2023 will be sold out by August. Aside from the conventional food and beverage cluster, these exhibitors include those in food technology and packaging, pharmaceuticals and medical devices, education, modest fashion and lifestyle, eCommerce, retail and franchise, hospitality and tourism, services and enablers, Islamic finance and fintech, media and recreation, cosmetics and personal care, and Islamic arts and crafts.
Hosted by the Ministry of Investment, Trade, and Industry (MITI) and organised by the Malaysia External Trade Development Corporation (MATRADE), MIHAS 2023 will be held from 12 to 15 September at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. MIHAS 2023 is the world’s largest showcase dedicated towards the Halal sector.
There is also heightened interest from industry players to leverage MIHAS 2023 as a platform to forge strategic partnerships. The latest to come on-board is Malaysia Airlines (MAS), which has been appointed as MIHAS’ official airline. The partnership entails MAS offering MIHAS participants an exclusive early bird promotion from 1 June to 15 June 2023 for those travelling on 5 to 22 September via MAS (international) or Firefly (domestic). For more information, kindly visit www.mihas.com.my.
According to MATRADE’s Chief Executive Officer, YBhg. Datuk Mohd Mustafa Abdul Aziz, “The strong interest from the industry both in terms of securing booths in MIHAS 2023 as well as seeking partnership arrangements is largely due to MIHAS’ solid brand and track record over the years.
“The support of prominent industry partners is a clear testament to the trust that leading brands have towards MIHAS. Indeed, MIHAS remains a leading platform for global Halal companies that are keen to tap the US$5 trillion (RM22 trillion) global Halal market,” he added.
The growth of the global Halal market is driven by favourable population demographics, government policies, and private sector initiatives. The increasing Muslim population worldwide and the awareness of the standards carried by Halal products as well as services are contributing to the industry’s advancement.
According to Datuk Mohd Mustafa, MIHAS 2023 will also be leveraging innovative solutions such as digital tools to further support exhibitors’ export aspirations and ensure it remains on track to achieve its stated sales target of RM2.1 billion.
The 18th edition of MIHAS 2022 recorded RM2.36 billion in total sales, exceeding the initial target of RM1.9 billion. RM1.65 billion of the total sales were generated by both domestic and international exhibitors.
In 2022, MATRADE was accorded the prestigious World Trade Promotion Organizations (WTPO) Award under the ‘Best Use of Information Technology’ category for the successful organisation of the fully virtual 17th edition of MIHAS. MATRADE aims to strengthen this cutting-edge know-how on leveraging on digital tools to support trade promotion activities during MIHAS 2023. This includes programmes such as in-coming sourcing programme (INSP) MIHAS 2023.
For more information on MIHAS 2023, visit the official MIHAS website here.
