Kuala Lumpur – October 06: Halal Development Corporation Berhad (HDC) 12th World Halal Conference (WHC2020) commenced discussions today on the transition towards sustainable consumption and production following the global pandemic to pave way towards New World Economy.
With the theme “Halal Community Driving the New Economy”, topics discussed will highlight on the sustainable consumption and production as a game changer leading the evolution towards digital economy following the global pandemic. Breakdown in economic supply chain has presented opportunities to recalibrate and reinvent programs toward a more sustainable future.
HDC’s Chairman, Dato’ Mahmud Abbas in his opening remarks highlighted that consumer behaviour is changing as result of the global pandemic, where they are making changes to the way they live and what they purchase; continuing their new habits of hygiene and clean products.
“This crisis is teaching more consumers about the importance of clean and safe products, which is central to what halal is offering. I have a very positive feeling about this and I would like to urge SMEs to invest more in marketing after the crisis is over.”
“Simultaneously, it had accelerated consumers’ transition to digital consumption, pulling forward the movement towards the New World Economy. It is an opportune time for WHC2020 to discuss on how the community will take the lead in bringing the halal industry centre-stage globally.”
“The Malaysian halal industry is forecasted to contribute approximately 7% to country’s GDP for 2019 and 7.8% by 2020. In 2019, Malaysia registered a total halal export value by certified halal exporters of RM40.2 billion, a slight increase compared to RM40 billion in the previous year, backed by higher imports from the United States of America.” said the Chairman of HDC.
He added that the growth opportunities are abundance with other halal emerging markets of pharmaceutical, cosmetic and personal care, medical devices, and travel expected to see a rise in demand due to this change in consumer behaviour which will drive this growth.
In his keynote address, the Prime Minister Y.A.B. Tan Sri Muhyiddin Yassin highlighted that the development of the Halal Integrated Platform or HIP by HDC will not only put the respective halal players onto the digital platform but most importantly it intensifies the synergistic convergence within the Halal eco-system.
To ensure the transition of the halal community onto the New World Economy, HDC introduced HIP as a halal digital community platform that connects members to the key stakeholders including Government and state agencies, certification bodies, Industry players, practitioners, scholars and consumers, all under one single platform. Key benefits include preferred Halal Consultancy & Training rates, access to Halal Ingredients Database, supporting services and many more.
This platform creates marketplace to promote halal products and services and will ultimately outspread to internationalisation and cross border trades. HDC will work with Japan, South Korea and Taiwan to certify Muslim-friendly products in their hyper malls, convenience stores and markets. This will subsequently expand to China, Vietnam and Indonesia.
The one-day hybrid conference, a combination of virtual and physical event, held at Malaysia International Trade and Exhibition Centre (MITEC), had five sessions revolving on the role of the halal players at the different stages in the halal ecosystem.
The Ambassador panel made up of ambassadors from Australia, Japan and Russia discuss on the growth of Malaysia halal industry as well as its respective countries and how Malaysia’s expertise can be exported abroad to create new ecosystems and accelerate global halal industry.
The Captain of the Industry Panels extrapolate on responsible production and consumption and the opportunities presented post-Covid-19. The panel speakers, from the pharmaceutical sector and food sector discussed the challenges and opportunities to revive with an increasingly resource-constrained to create a more resource efficient economy.
To support the growth of the halal industry, panel speakers for “Driving the Growth of the Halal Economy through Islamic Finance” outlined the collaboration and integrated approach between the Halal Industry and Islamic Finance to drive the halal economy into the New Economy.
The other two panel session of “From Farm to Global Innovation” and “Setting a Trend in Global Modest Market” respectively focus on the importance of global innovation and the emerging global trend in modest fashion.
There are 300 participants at MITEC who are joined by about 1,500 virtual global delegates from 50 countries.
ARTICLE TWO
By Farah Adilla, New Straits Times
KUALA LUMPUR: Prime Minister Tan Sri Muhyiddin Yassin has reaffirmed Malaysia’s willingness to work with other nations especially within Asean, on increasing self sufficiency in halal food.
This should go beyond halal food to include halal pharmaceuticals, halal medical devices and even halal ingredients, Muhyiddin said.
“As the current chairman of the Asia-Pacific Economic Cooperation (Apec), I would like to call on Apec economies to collaborate with Malaysia to make halal products more readily available, affordable and sustainable for the 1.8 billion global Muslim population,” he said at the World Halal Conference (WHC) 2020 here today.
His keynote address was read by Minister in Prime Minister’s Department (Economy) Datuk Seri Mustapa Mohamed.
The 12th WHC 2020 commenced discussions on the transition towards sustainable consumption and production following the global pandemic to pave way towards the new world economy.
With the theme “Halal Community Driving the New Economy”, topics discussed highlighted the sustainable consumption and production as a game changer leading the evolution towards digital economy following the global pandemic.
Organiser Halal Investment Development Corp (HDC) said breakdown in economic supply chain had present opportunities to recalibrate and reinvent programmes towards a more sustainable future.
HDC chairman Datuk Mahmud Abbas said the growth opportunities were abundant with other halal emerging markets of pharmaceutical, cosmetic personal care, medical devices and travel expected to see a rise in demand due to the change in consumer behaviour.
He said the Malaysian halal industry was forecast to contribute seven per cent to the country’s gross domestic product in 2019 and 7.8 per cent by 2020.
In 2019, Malaysia registered a total halal export value by certified halal exporters of RM40.2 billion, a slight increase from RM40 billion in 2018, backed by higher imports from the US.
The one day hybrid conference, was a combination of virtual and physical events at the Malaysian International Trade and Exhibition Centre, with five sessions revolving on the role of halal players at different stages in the halal ecosystem.
