The Australian meat & livestock industry
will be actively involved in the Gulfood 2010 edition to be held during
February 21-24, in a step that reflects its commitment to the
highly-important ME markets, according to Mr. Lachlan Bowtell, the
Regional Manager of Meat & Livestock Australia (MLA), the
international marketing arm of Australian meat and livestock producers.
“MLA has consistently participated in Gulfood and supported the
event’s various activities. In addition to our stand in the Australian
Pavilion, we have sponsored several activities and taken part in the
conferences held alongside the Show, through highly authoritative
papers presented by our experts in the field of food safety.”,
elaborated Mr. Bowtell.
This year MLA will again take on sponsorship of the
Salon Culinaire held by Emirates Culinary Guild during Gulfood as well
as the Food Safety Conference. Also, to maintain a long tradition of
sharing updated food safety knowledge and expertise with various
stakeholders in the region, MLA will take part in the conference
through the participation of its prominent food safety and technical
expert, Mr Ian Jensen, as a keynote speaker. Added to that, some 23
Australian exporters will attend the event this year to strengthen
relations of the Australian industry with stakeholders in the region.
“Our strong involvement in Gulfood 2010 is yet another indication of
our firm commitment towards the ME region where our products enjoy
unsurpassed reputation among various segments of consumers who trust
our quality assurance and safety systems and favour the highly
nutritional and gourmet attributes of our halal products”, added Mr
Bowtell.
MLA, which has overseen the leadership of Australian meat products
and livestock in the region for over 25 years has also consistently
worked with food safety government authorities in the region to share
knowledge of Australia’s most rigorous safety rules and procedures for
meat production and ensure the efficiency of local systems. As an
instance, MLA has taken initiative to foster the training of would-be
food inspectors from the region in Australia, a training program that
has been running for 10 years now.
The ME region is a key market for a wide range of Australian meat
products and livestock with steadily growing sales rates annually. In
addition to livestock, Australia supplies regional markets with high
quality and safe halal beef, mutton and lamb meat products.
© 2010 Al Bawaba (www.albawaba.com)
