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Tag: Brand Islam

Opinion: Correcting Brand Islam: Whose Responsibility Is It?

| 28/09/2014 | Reply
Opinion: Correcting Brand Islam: Whose Responsibility Is It?

Islamic Marketing to any Muslim trained in marketing must also be the effort to correct the world’s perception of Islam.

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Opinion: Brand Islam is fast becoming the new black in marketing terms

| 19/02/2014 | Reply
Opinion: Brand Islam is fast becoming the new black in marketing terms

The Islamic economic force is about much more than ‘meat and money’. Muslim majority and minority markets, while rooted in Islamic principles, transcend faith.

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Opinion: So what is Islamic Marketing & what’s all the noise about?

| 22/11/2013 | Reply
Opinion: So what is Islamic Marketing & what’s all the noise about?

It’s about more than ‘meat and money’. More importantly, for Jonathan Wilson, it reflects a growing interest in ‘Brand Islam’; and recognition of Muslims as a significant segment, sector, and audience.

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