"With today’s mobility, consumers want to find products they trust wherever they happen to be. ...
The unstoppable growth of halal products shows we are all fair game for marketers. A ...
People may think that Google or McDonald's are the biggest brands in the world, but ...
But it’s a market strewn with confusion, as separate Muslim countries try to establish recognised ...
The race is on to establish powerful international ‘halal brands’. But it’s a market strewn ...
“Islamic Marketing” or “Islamic Branding” as it’s colloquially known is fast becoming one of the ...
Many discussions and practices talk of halal as being a brand – it’s not! Also, ...
