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Tag: Halal certified

Opinion: The Porkgate Opportunity

| 05/02/2013 | Reply
Opinion: The Porkgate Opportunity

The recent scandal from pork DNA being found in Halal certified food actually highlights an opportunity. With the majority of the Muslim world importing food from non-Muslim countries, there is an opportunity to become a trusted supplier of Halal food.

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USA: Halal of a Controversy

| 25/07/2012 | Reply
USA: Halal of a Controversy

Last Ramadan Whole Foods absorbed anti-Muslim ire from a handful of bloggers after launching a groundbreaking digital initiative with two-year-old Saffron Road. There was a 300% lift in sales during the 30 days. The Halal marketing has now begun for Ramadan 2012.

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