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Tag: Islamic branding

Opinion: Meet the Futurists: the new Muslim consumer

| 02/12/2011 | Reply
Opinion: Meet the Futurists: the new Muslim consumer

“Islamic Marketing” or “Islamic Branding” as it’s colloquially known is fast becoming one of the most hotly debated topics intoday’s marketing circles. ‘Halal’ is moving beyond the conventional good, wholesome and pure. It is extending to beauty, pharmaceutical and even tourism.

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Opinion: Islam-centric branding and marketing essential for global businesses

| 18/11/2011 | Reply
Opinion: Islam-centric branding and marketing essential for global businesses

Businesses are failing to make the most of one of the world’s fastest-growing markets, according to an international expert in Islamic marketing, Jon Wilson from the University of Greenwich. Islam-centric branding and marketing are essential for global companies, he argues, pointing out that Muslims make up a quarter of the world’s consumers.

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Opinion: Global brands, Islamic values

| 15/08/2011 | Reply
Opinion: Global brands, Islamic values

As more and more transnational companies look at expanding their footprints in the global Islamic market, which accounts for around 23 per cent of the world’s population and is projected to grow to about 35 per cent in the next 20 years, brand managers and marketing heads need to study and analyse the religion that dictates so much of public life and its associated values.

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Opinion: What’s an Islamic Brand?

| 10/06/2011 | Reply
Opinion: What’s an Islamic Brand?

Existing brands are taking a keen interest in the global Muslim consumer segment. It’s the new ‘growth opportunity’ for brands to capitalise on. Rightfully so, given the purchasing power and need for brands in this segment.

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Korea: [Viewpoint] Succeeding in the Muslim Market

| 10/12/2010 | Reply
Korea: [Viewpoint] Succeeding in the Muslim Market

Despite the austere image of Islamic living, robust spending is not absent. Muslims who have deep pockets display a high propensity to consume.

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USA: Education Can Fight Halal Backlash

| 06/11/2010 | Reply
USA: Education Can Fight Halal Backlash

Nazia Hussain, Head of Strategy Ogilvy Noor, said that, where Islamic branding is concerned, “fear is generally born of ignorance”, which is best met with a “deeper understanding of what halal actually means.”

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USA: Marketers Should Court Muslim Consumers, Says Ad Chief

| 31/10/2010 | Reply
USA: Marketers Should Court Muslim Consumers, Says Ad Chief

Global CEO of Ogilvy, Miles Young, whose agency is part of WPP Group, says he wants to emphasize “the importance of Islamic branding and why the market should be appreciated by marketers.” Says he: “There has been some apprehension and fear about engaging properly with this audience.” Young was the Keynote speaker at the American Muslim Consumer Conference held on the 30 October 2010.

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Muslim brands keep faith with their audience

| 19/10/2010 | Reply
Muslim brands keep faith with their audience

If Muslim products stand a chance of going head-to-head with their Westernised counterparts, they need ethical branding and mainstream global positioning, writes Josh Colley.

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Opinion: Internationalisation of Arab Brands: the Journey to the East

| 18/10/2010 | Reply
Opinion: Internationalisation of Arab Brands: the Journey to the East

Judging by the small number of their brands that have international presence, Arab and Islamic companies are commonly described as non-branders i.e. either they do not seek to achieve brand recognition and dominance or they do not know how to do it.

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