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 Leading industry magazine The Halal Journal will not only be participating in the upcoming 13th
Gulf Food, Hotel and Equipment Exhibition and Salon Culinaire (Gulfood
2008) as the official supporting media, but will also be representing
Malaysian industry leaders in its special cover edition for the event.
To
be held in Dubai, United Arab Emirates from February 24 – 27, the
four-day exhibition is widely attended for it is a strategic platform
for buyers and sellers to network for business opportunities in the
lucrative regional market.
The Halal Journal’s
special cover-on-cover edition uses the magazine’s Jan/Feb 2008 issue
with the cover story “Middle East Awakens – New Interest and Moves from
the Region on the Halal Sector”. This special issue also carries an
additional feature on how to penetrate the estimated half a trillion US
dollar global Halal market, using the expertise and services offered by
the Halal Industry Development Corporation (HDC).
The
eight-page special edition also features ten Halal certified and
export-ready Malaysian products for the Middle East market from
established industry leaders such as Prima-Agri Products, Aron, MM
Vitaoils, as well as CCM Pharmaceuticals.
With
Halal awareness on the rise in the Middle East, the distribution of the
special issue at the region’s biggest trade fair is very timely. Over
1,000 copies of the special issue will be distributed complimentary
during Gulfood 2008.
“Halal,
as an all-encompassing concept, is beginning to be realized in the Gulf
region, particularly in modern cities such as Dubai and the rest of the
GCC countries,” said Kamarul Aznam Kamaruzaman, Managing Editor of The Halal Journal.
“Despite
the increased awareness, these countries are still without any
established Halal standards, government-backed or otherwise. With
Malaysia’s three decades of experience in regulating the Halal
standard, we are communicating with all interested parties in the
Middle East, and the rest of the world, and encouraging them to come
and utilize our knowledge, so that everyone, both Muslims and
non-Muslims, can benefit from Halal,” he added.
A bi-monthly publication, The Halal Journal
is the only business magazine in the world that tracks movements and
trends within the global Halal industry, from food to pharmaceuticals,
to cosmetics and finance, and other Shariah compliant sectors thriving
in between.
This
is the magazine’s third year of participation in Gulfood. Last year,
the event brought together over 2,400 companies from 75 countries, and
featured 56 national pavilions. It also attracted over 37,000 visitors
from 140 countries including buying delegations not only from the
Middle East, but also from Europe, Australasia and the Americas.
Gulfood
2008 has confirmed over 20 per cent growth in exhibition space at the
Dubai International Convention and Exhibition Centre. One of the
event’s most notable exhibitors will be Al Islami Foods, a recipient of
The Halal Journal Awards in 2006 from the Prime Minister of
Malaysia Dato’ Seri Abdullah Ahmad Badawi for the category of ‘The Most
Creative Marketing Campaign’.
Besides Gulfood, The Halal Journal
is also the official media partner or supporting media for many other
international events, including Thaifex in Bangkok, Beauty World Middle
East in Dubai, MIHAS in Kuala Lumpur, as well as many other trade fairs
and missions organized by the Malaysian External Trade Development or
Matrade.
The Halal Journal
is also the main official media for the annual World Halal Forum, with
its third installment to be held in Kuala Lumpur, Malaysia this May 12
and 13, 2008.
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