DUBAI — New Zealand’s Burger Fuel chain of restaurants, known for its grass fed halal meat, will open 15 outlets in the UAE, within the next five years. The first outlet has been opened at The Walk, Jumeirah Breach Residence and a second one is to start construction shortly on Shaikh Zayed Road.
This follows the signing of an exclusive UAE franchise agreement between Burger Fuel Worldwide Limited (BFW), the owner of leading trademarks for gourmet burger restaurants which is listed on the New Zealand stock exchange, and Al Khayyat Investments, a leading Dubai holding company that represents more than 150 top international brands across the Middle East. Burger Fuel is considered a leader in the gourmet burger market. It has established a name for its own in house sauces and proprietary recipes. All Burger Fuel organic ingredients are shipped from New Zealand to maintain the company’s strong philosophy on product integrity. Al Khayyat Investments, based in Dubai, has multiple interests across retail, distribution and services sectors.
The holding company manages leading international food and beverage brands like IL Caffe Di Roma, Esspression, TigerWok and the newly added Burger Fuel. Burger Fuel Worldwide Limited (BFW) is the owner of trademarks for burger restaurants. It is the franchisor/licensor of the Burger Fuel brand across all countries in the world.
The opening of the first Burger Fuel outlet in Dubai is the New Zealand company’s second Middle Eastern territory to be opened in 2010, the first being the hugely successful Al Khobar store in the Eastern province of Saudi Arabia.