The Eblex Halal Seminar, taking place on 17 March at Chesford Grange, Warwickshire, will involve a number of presentations from industry experts. Topics covered include recent research on halal slaughter, marketing activity for the sector, global opportunities for exports, consumer perceptions of halal products, and dietary health.
A question-and-answer session will be held at the end of the event, with senior Eblex staff responding to delegates’ queries.
The programme is below with the person to contact if you want to register:
EBLEX HALAL SEMINAR
Tuesday, 17th March 2015 – Chesford Grange Hotel, Kenilworth, Warwickshire, CV8 2LD
10:00 Registration and coffee
10:30 Welcome and Introduction – Dr Phil Hadley, Head of Supply Chain, EBLEX
- Recent EBLEX research on Halal slaughter- Professor Toby Knowles, University of Bristol
Toby will outline the findings of two recent EBLEX studies on restraint at the time of slaughter and cardiac activity. Both projects have direct relevance to the Halal sheep processing sector.
- EBLEX Halal marketing activity- Mike Whittemore, Head of Trade Marketing Mike will discuss recent EBLEX marketing activity for the Halal sector, including butchery training and sector trends.
- Ethnic diets and consumer health- Maureen Strong, AHDB Nutrition Manager
Maureen will consider the dietary health aspects of particular relevance to those on restricted diets and the current advice to ensure a health balanced intake of essential foods.
- Summary of the mornings presentations and questions to the panel
12:30 – 13.45 Lunch
- Global opportunities for Halal exports- JP Garnier, EBLEX Head of Exports
JP will discuss the opportunities for exports of English lamb and beef to the global marketplace.
- Consumer perceptions of Halal products- Dr Haseeb Shabbir, University of Hull
Dr Shabbir has recently investigated the perceptions of non-Muslims towards Halal consumption and will discuss why some consumers actively avoid such products. He will also comment on how to turn Halal brands into commercial reality.
- Summary of the afternoons presentations and questions to the panel
15:00 Conference ends
In order to book your place, please email halal@eblex.ahdb.org.uk or phone 024 76 47 8699
