Niche Magazine – May 2017
UK Halal Food Solution Aims to Transform the Lives of 427 Million Muslims Living In Non-Muslim Countries
An innovative new Halal food solution hopes to transform the lives of 427 million Muslims living in Non-Muslim countries – by making the process of finding great halal dining options simple and easy wherever you are.
Launched by London mum of three Siddika Jaffer in 2016, The Halal Dining Club has since secured over £200k in crowdfunding and backing from an ex Rocket Internet MD and business heavyweights such as Ash Ali (Just Eats’ first Marketing Director) and Arnie Sriskandarajah (Forbes 30 under 30).
Siddika says, “As a Muslim I know how difficult it can be to find good Halal restaurants – especially when you are travelling somewhere new. We want to have as big as impact on Halal diners as apps like Just Eat have had on western consumers – opening up a whole new world of exciting food options for millions of people”.
With global Halal consumer spending expected to rise to $2.6 trillion by 2020 and the UK Muslim population reported to have risen to over 3 million for the first time (doubling in just over a decade), there is a big opportunity for restaurants keen to tap into the Halal market.
Siddika adds “One of the things we are really keen to do is work with restaurant owners and help them better market themselves to Muslims. Halal is a big and complicated area and very little data exists on Halal consumers – we want to change this and provide insights that will have an impact on the industry”.
Currently available in the UK and Singapore, The Halal Dining Club plans to expand globally into markets including the US and Canada and hope to become a one-stop-solution for halal diners.
In addition to solving a problem faced Muslim diners, The Halal Dining Club also wants to have a positive social impact and supports a number of charities such as Human Appeal and Penny Appeal. When members join, book and review restaurants they are awarded points which go towards supporting good causes.
