The global Muslim travel market is projected to reach an astonishing $300 billion annually by 2026, yet many tourist boards around the world continue to overlook this lucrative opportunity. With the Muslim travel demographic growing rapidly, destinations that fail to cater to the unique needs of Muslim tourists are missing out on a significant revenue stream.
A Rapidly Expanding Market
Halal tourism is one of the fastest-growing segments in the travel industry. The number of Muslim travellers worldwide is increasing at an annual rate of 7%, far surpassing other travel sectors. However, many tourist boards have not adapted to meet the needs of this growing market. Muslim travellers seek destinations offering halal-friendly services, such as halal food, prayer spaces, and culturally sensitive experiences. Without these tailored offerings, tourist boards risk losing out on a vital segment of the travel industry.
The Missed Opportunities for Tourist Boards
- Halal-Friendly Dining and Services: With halal food being a key consideration for Muslim travellers, destinations that do not provide these options are missing an important demand.
- Prayer Facilities: Accessible prayer rooms and clear signage for prayer directions are essential for Muslim travellers. Destinations without these facilities are at a disadvantage.
- Targeted Marketing: Many tourist boards still rely on traditional marketing strategies, which fail to engage the Muslim demographic effectively. Destinations that develop targeted marketing campaigns are better positioned to attract this audience.
The Muslim Travel Show: A Game-Changer for Tourist Boards
The Muslim Travel Show 2025, scheduled for February 22-23, 2025, at the London ExCeL, offers an incredible opportunity for tourist boards to tap into this expanding market. With over 20,000 Muslim consumers expected to attend, the event serves as a platform for destinations to showcase their halal-friendly offerings and connect directly with Muslim travellers.
This event allows you to develop relationships with key industry leaders, promote your destination’s unique features, and explore new ways to cater to Muslim travellers.
The Why Tourist Boards Should Act Now
- High Disposable Income: Muslim travellers, particularly from the UK and Europe, possess high disposable income and are eager to spend on halal-friendly travel experiences.
- Growing Demand: As interest in halal tourism continues to rise, destinations that act now will reap the benefits of being early adopters in this market.
- Increased Visibility: The Muslim Travel Show provides unparalleled visibility for your destination, connecting you with a highly engaged audience.
Join Us at the Muslim Travel Show
Don’t miss your chance to be part of this vital conversation. The Muslim Travel Show 2025 will provide a unique platform for destinations to engage with the Muslim travel market, increase visibility, and tap into a $300 billion industry.
Don’t miss your chance to be part of this vital conversation. The Muslim Travel Show 2025 will provide a unique platform for destinations to engage with the Muslim travel market, increase visibility, and tap into a $300 billion industry.For more details about exhibiting and participating in the event, please visit www.muslimtravelshow.com.
Contact:
Waleed Jahangir
Executive Director, Muslim Travel Show
waleed@algebra.consulting
Pedro Carvalho
PR and Comms
pedro@fnik.com / 07831 556 951
About Muslim Travel Show
The Muslim Travel Show is the leading event for the growing halal tourism market, bringing together businesses and destinations to connect with Muslim travellers and unlock the full potential of this lucrative market.
