CEDAR RAPIDS, Iowa, — Midamar Director Jalel Aossey spoke about the challenges and opportunities of building a Halal brand in the “Food and Finance” session at the American Muslim Consumer Conference (AMCC) on October 29th in New Brunswick, NJ.
Midamar is often described as a pioneer in the Halal Food industry. Established in 1974, Midamar was the first food company in the USA to coordinate with USDA in the development of Halal standards and processes in USDA inspected and approved processing facilities. Since then, Midamar has become a globally recognized Halal brand and leading exporter of USA produced Halal foods.
“From the outset, our mission was to provide premium quality, Midwestern meat and poultry to Halal consumers in the USA and around the world, and to do this while maintaining the strictest Halal compliance standards,” said Midamar Director, Jalel Aossey.
As Aossey explained in a recent speaking engagement at an international business symposium, “Over the years we developed competencies that have helped us to grow in the USA and around the world. We are happy to share those competencies with businesses that wish to expand their markets to new frontiers.” Aossey’s grandfather started his business in Iowa in 1915 and his father Bill Aossey established Midamar in 1974. The company now sells products in North America, Africa, the Middle East, and South East Asia.
As the first Halal Food company to develop an e-commerce site in the year 2000 and the first Halal brand to export from the USA to Saudi Arabia, Singapore, Malaysia and Indonesia, Midamar has established itself as an innovative leader in the Halal Industry. Most recently, Midamar became the first Halal Brand to offer Halal Organic Beef and Chicken to consumers in the USA and internationally.
In August 2011, Midamar was honored with the “Distinguished Community Service Award” from the USDA’s Center for Faith Based and Neighborhood Partnerships. Midamar was the first USA company to receive the USDA award “For exemplary work in providing Halal food options for Muslims in America and around the world”.
“Midamar is a Halal brand that produces and distributes Halal products. As a Halal company, we incorporate values of family and community in everything we do. Before we embark on new projects or pursue new opportunities, we assess the impact on the people and the environment we live in. Being a Halal company is much more than being a company that sells Halal products,” added Aossey.
Based on past experience in the Halal Market, Aossey will give some valuable tips and pointers to businesses that would like to engage Muslim consumers in the USA. Aossey’s presence at AMCC will give a rare glimpse into the history, development, and character of the Halal market from a well-established industry pioneer and innovator.
About Midamar
Midamar Corporation is the pioneer and leader in Halal food services. Midamar provides Halal food production and distribution, export management for US companies, and export services to restaurant concepts locating throughout the Middle East, South East Asia, the Far East. Additionally, Midamar Corporation offers consulting services to US based companies who are expanding their business internationally. Founded in 1974, Midamar is centrally located in Cedar Rapids, Iowa, United States. For more information visit www.midamar.com.
