Al Islami Foods acquires chunk of ‘Al Farooj Fresh’ chain

| 20/02/2008 | Reply

Company soon plans to expand “Al Islami Hospitality” across
the Middle East with a new global ‘wrap’ consumer trend in the fast
food industry.


Reinforcing its
leading position, Al Islami Foods today announced acquiring a major
share in Al Farooj Fresh, a UAE based restaurant chain. The move
propels Al Islami into a strong position in the fast growing and
profitable hospitality segment of the UAE, starting with freshly baked
and wholesome fresh Shawerma wraps, a new global healthy trend in the
fast food industry.

A leader in the retail sector and a major
supplier to the hospitality industry in the UAE market, Al Islami Foods
is keen to cater for the region’s hospitality business starting with Al
Farooj Fresh acquisition.

The company initially has started with
9 branches of Al Farooj Fresh, plans to expand into the GCC &
Middle East markets. As per the terms of the acquisition agreement, Al
Islami Hospitality commands the major stake in Al Farooj Fresh and have
full management control.

Saleh Abdullah Lootah, CEO of Al Islami
Foods, said: “I am very pleased that this acqui­sition allows us to
become a very strong player in the strategic core category of local
hospitality market. I welcome Al Farooj Fresh which will capitalize on
our capabilities in fresh and superior quality halal-food segment,
while making a synergy of such capabilities for the benefit of
consumers. This is a very important step for the Al Islami Group to
remain on strategic position in the UAE halal food market.”

“Al
Farooj Fresh” is the first fast-casual restaurant chain in UAE offering
fresh shawerma sandwiches and chicken meals. Made with 100% fresh and
real halal chicken with high quality ingredients right from the farm,
consumers can trust with Al Farooj Fresh of the freshest and delicious
shawarma wraps.

Al Farooj Fresh Franchise

In
addition, Al Farooj Fresh offers a franchising opportunity with a
business model and attractive return on investment. “As a result of the
acquisition, Al Farooj Fresh would be sharing expertise with Al Islami
with specific know-how and expertise, thereby taking advantage of Al
Islami’s regional reach and R&D capability, all to provide high
quality nutrient products to consumers.” commented Reda Diab, General
Manager of Al Islami Hospitality.

Through the acquisition Al
Farooj Fresh, Al Islami has enhanced its business portfolio that
comprises:  Al Islami Cart, Al Islami Meat Shops, hence, accelerating
the growth of company in the regional market.

Category: Middle East & Africa, Restaurants, Travel & Hospitality

Leave a Reply

Pin It on Pinterest

Share This